Nexperia is a world-class company in semiconductor development and in-house production. We form a global network of talent, with passion and performance, perseverance and professionalism. Join TeamNexperia and become part of a leading company that supports, rewards and challenges you equally, in a dynamic environment, working for world-class results. Talk to us today and learn your true capabilities in an energetic company where you will develop and thrive, the Efficiency Company – Nexperia.
The role of the Marketing Excellence Manager is to embrace the overall Business Group’s MOS Discretes marketing community, both globally and regionally, in any cross-functional and cross-regional activities and to lead a small team of marketing excellence engineers for special projects and marketing initiatives and a marketing assistant for internal and external marketing communication.
What you will do
Create & curate content to drive Awareness | Interest | Desire | Action (AIDA) within the design engineering communities of our customers & prospects
Conceive and execute internal communications programs to ensure regional teams are always up-to-speed on the strategies of the Business Group
Advise Product Groups on product positioning, ensuring NPI programs are suitably differentiated from the competition and consistent with the overall BG marketing strategy
Organize and lead marketing campaigns to push selected portfolios into the market, in the context of an expanding and increasingly sophisticated portfolio
Support the Business Group's strategy team as required, e.g. preparing for strategic alignments, planning for new ventures, due diligence activities, etc.
“Oil the wheels” of the business, driving ad-hoc marketing initiatives as necessary
Represent Nexperia and the Business Group at (virtual) events, seeking speaker opportunities to increase our visibility in the market
Work across Regional Marketing & Product Group teams to help grow Business Group sales and drive customer expansion
Build relationships with marketing professionals across Nexperia, seeking new ideas, synergies and sharing best practice
Ensure product & application demos are “on message” and support the marketing strategy
Member of Business Group's Global Marketing Leadership Team
Build, lead and inspire a small team to support the goals of the function
What you will need
Bachelors Degree or equivalent in Electrical/Electronic Engineering or similar discipline
Minimum 5 years experience in B2B marketing, including application of marketing tools and methodologies and understanding of key business metrics
Knowledge about electronics, preferrable power semiconductors with electronic product design and design-in processes, including component selection & qualification
Preferably knowledge in programming, data analytics and management
Excellent communication, influencing, and relationship building skills
Highly self-motivated and results driven; continuous improvement mentality; team player
Willingness to travel
Excellent written and verbal communication skills in English.
Experience in automotive, industrial and commercial applications is a plus
Nexperia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. Nexperia’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, TeamNexperian’s activities, access to facilities and programs and general treatment during employment.
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