The Digital Account Executive is responsible for selling comprehensive digital media solutions to local/regional/national accounts to achieve sales targets and maximize revenue. The DAE will be the market’s subject matter expert on digital services and the station’s core digital assets to achieve budgeted revenue goals. The Digital Account Executive will achieve this by professionally and effectively selling Alabama’s 42 Core Digital products (Display, Video, Sponsorships, etc.) and the Nexstar Digital suite of digital marketing products (Live Streaming Sports, OTT, Targeted Video & Display, Social Media, SEM, etc.), with the objective of advancing client objectives and achieving client KPI’s.
Identify and develop new client relationships.
Meet and exceed sales quota leveraging our growing suite of digital products.
Manage a client pipeline and revenue utilizing a CRM.
Create unique and customized digital media plans leveraging the full suite of digital products.
Research target market needs and adjust sales strategy accordingly.
Ensure clear understanding and interpretation of client needs, and recommend appropriate solutions, in order to meet requirements.
Willingness to take on additional opportunities as company expands.
Requirements & Skills :
Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
Minimum one year’s experience in sales, preferably in the media field.
Valid driver’s license with an acceptable driving record.
Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.