Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.
Dotswoosh is Nike's end-to-end offense for gaming, fandom, and internet culture. The team connects sport to the cultural moments, characters, and communities that define the next generation of Nike fans. Dotswoosh creates limited footwear, apparel, accessories, collectibles, and partner-led experiences for younger and culturally fluent consumers.
WHO WE ARE LOOKING FOR
We're looking for a GM who lives at the intersection of Nike, sport, gaming, and fandom. This role sets strategy and execution for dotswoosh, within Nike Energy, owns the consumer and line plan narrative, and leads a cross-functional team to bring products and stories to market with speed, taste, and commercial discipline. The GM translates cultural insight into seasonal collections, partner activations, and geo-ready launches across SNKRS, Nike.com, and select retail and marketplace channels.
You will have deep credibility in both sport and subculture (gaming, anime, manga, sneaker and collector culture, and adjacent fandoms), people leadership in a matrixed organization, and operating rigor across line planning, budgeting, and launch governance. You will be equally comfortable in a creative review, a licensing negotiation, an Energy leadership read-in or a geo insights session. You will provide thought leadership on scarcity, tiering, and heat without losing sight of member growth, brand protection, and long-term partner trust.
You will have deep experience in both marketing and brand, and work closely with our Energy Marketing team playing the role of educator in this newer world to NIKE and ensure we connect deeply with our consumers through novel storytelling.
You will possess strong product acumen, with the ability to review product throughout the seasonal process and provide consumer led (vs. personal bias) feedback to our product teams. You will also demonstrate a strategic mindset, experience in leading strategy for corporate strategic cycles, along with the ability to share, and gain, followership of it across senior leaders, peers, and the team.
WHAT YOU WILL WORK ON
If this is you, you'll lead dotswoosh from concept through launch: shaping dotswoosh positioning, prioritizing IP and partner bets, and aligning product, brand, design, development, planning, and digital marketing on a coherent seasonal offense.
Own the dotswoosh line plan and growth agenda across footwear, apparel, accessories
Lead and develop cross-functional partners and direct reports (including product line management and consumer journey partners where applicable), setting priorities, milestones, and accountability for seasonal delivery
Source, negotiate, and steward IP and partner relationships across gaming, anime/manga, entertainment, and collectibles vendors; align contracts, approvals, and launch choreography with legal, licensing, and brand guardians
Drive go-to-market, and drop strategy, on high-heat channels (including SNKRS), including limited releases, pre-order mechanics, collector tiering (access vs. scarcity), and pilot innovations such as marketplace-style launch models where energy invests
Partner with geo leadership (NA, APLA, EMEA, GC) on localization, allocation, and insights; run share-outs and feedback loops so collections land with the right stories, quantities, and timing in each market
Represent dotswoosh to energy leadership, collaboration council, and key stakeholders across NSW, digital/direct, marketplace, and global brand; translate executive direction into team plans,…