Noble Panacea is a revolutionary skincare brand founded by Nobel Laureate Sir Fraser Stoddart and launched in October 2019. The ground-breaking molecular chemistry, OSVM Technology, at the core of the brand enables transformational efficacy and precision. We create with intention and deep respect by adhering to the global principles of green chemistry. We take our commitment to nature and sustainability to all stages of product development, from R&D to packaging.
Ultimately, we strive to promote absolute skin health by empowering all who seek authentic, natural, and ageless beauty.
We are looking for the Sales & Marketing Director, North America to lead the marketing & sales teams in the development and execution of disruptive growth initiatives.
Travel: 40%
Reports To: VP of Sales and VP of Marketing & Digital
Why This Role Exists: Noble Panacea wishes to run North America (NAM) as an integrated business. Marketing, trade marketing, PR, social and retail to be planned together, against one calendar, budget and P&L, so that every activity builds the brand and drives Sell-Out in our doors, online and offline. We are looking for a highly experienced leader who has run sales and marketing together in a North American luxury beauty brand.
Job Overview: This executive role leads the Noble Panacea business across North America, with a weighted focus towards the USA. The role leads the North American sales and marketing teams, refines the long-term customer-centric strategy, accelerates growth at existing retail doors and online platforms, identifies and opens new store locations with a clear path to profitability. The core of this role is to increase the awareness of Noble Panacea, with an end-to-end view of the customer experience and to be the steward of the Noble Panacea retail experience and brand presence in North America. It is important to foster a seamless connection between online and offline channels to drive traffic and sell-out growth across all platforms. The role carries full P&L responsibility for North America, owns the regional KPIs and makes decisions on the basis of data, with every investment measured on cost against Sell-Out.
What Success Looks Like in the First 12 Months
Grow the brand awareness in NA which will translate into EMV, MIV, Search and Social metrics uplift beyond establishing NP as the top-of-mind choice amongst the right clientele.
Deliver North America Sell-Out and Sell-In forecast.
Total regional costs (headcount, marketing, trade marketing, travel) held at or below the approved budget.
A single integrated North America marketing, trade marketing and retail calendar in place within the first 90 days.
Every door at or above its monthly Sell-Out target, or a clear plan to restructure or exit that door.
New doors or retail partners opened to the plan, each supported by a business case showing profitability within 3 years.
Duties and Responsibilities
Integrated Commercial Strategy and P&L
o Own the NAM P&L including annual sales and cost forecasts, marketing and trade marketing spend, travel and headcount.
o Manage the team of Sales & Education Managers in NAM and guide them to perform, recruit and train the right Beauty Advisors as well as tracking their performance rigorously. Regular store visits are an important part of the role.
o Build and execute clear NAM-wide, national, regional, and door-level sales strategies to drive growth and meet/exceed forecasts.
o Data-driven approach to retail strategy setting, tracking and ensuring delivery of KPIs at regional, store and individual employee levels.
o Translate customer insights into action plans that improve the retail experience and increase loyalty.
Retail Operations and Trade Marketing
o Oversee store and counter operations, ensuring excellence in execution.
o Implement an ‘always-on’ strategy for trade marketing and store activations.
o Ensure digital and in-store activations are coordinated.
o Explore the full potential of online doors,…