Location - Remote or On-Site
Salary - 159K - 179K
About Nordic Naturals
At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.
Position Summary
The Senior Manager of Brand Management, Innovation owns the commercialization highway and 36-month growth expansion pipeline for Nordic Naturals. Reporting to the Director of Innovation & Insights, this role serves as the commercial lead for translating consumer insights, white-space market opportunities, and breakthrough technology platforms into scalable, market-ready products.
This Sr. Brand Manager, Innovation role manages early-stage product development through concept testing, stage-gate governance, product-market fit validation, and initial commercial launch across omni-channel environments (Retail, DTC, Amazon, Practitioner). The Senior Manager supervises Associate Brand Manager(s) and partners cross-functionally with R&D/Product Development, Consumer Insights, Operations/Co-Man, Regulatory, and Sales to build differentiated, consumer-first platforms that expand the brand beyond core categories.
Essential Functions & Core Responsibilities
Innovation Strategy & Pipeline Commercialization: Lead the commercial development of Nordic Naturals’ 36-month innovation pipeline, converting consumer insights and macro wellness trends into scalable brand extensions and multi-platform launches.
Stage-Gate Process Governance: Serve as the brand lead through the cross-functional stage-gate innovation process, owning gate submission readiness, business case development, financial hurdles, pricing strategy, and launch timelines in partnership with the Innovation PMO.
Product Positioning & Concept Testing: Develop compelling product concepts, consumer-facing value propositions, claims strategy, and packaging briefs; partner with Consumer Insights to execute quantitative/qualitative concept testing, volumetric modeling, and pricing studies.
Cross-Functional Project Leadership: Partner closely with Product Development/R&D, Co-Manufacturing, Operations, Regulatory, and Sales to take concepts from benchtop prototyping to commercial scale and shelf placement.
Omni-Channel Go-To-Market Execution: Partner with DTC, Retail, Amazon, and Sales teams to build distinct channel-launch strategies, trial-driving support playbooks, product packaging architecture, and sales enablement tools.
Rapid In-Market Testing & Post-Launch Loops: Design and execute rapid A/B in-market pilots (DTC/eComm) to validate concepts prior to mass retail rollout; conduct post-launch learning loops to refine product formulations, messaging, and future pipeline releases.
Budget & P&L Management: Manage project innovation budgets, deliver gross margin targets, and perform margin analysis on pipeline concepts.
Compliance & Regulatory Alignment: Ensure all product concepts, messaging, and ingredient claims comply with FDA and FTC dietary supplement regulations.
Team Leadership & Development: Direct and supervise Associate Brand Manager(s), managing project workloads, skill-building, and career growth within the Innovation team.
Position Qualifications
Experience: 6–9+ years of experience in Brand Management, Product Marketing, or Innovation within CPG, dietary supplements, wellness, or food & beverage.
Education: Bachelor’s degree in Marketing, Business, or related field required; MBA preferred.
Stage-Gate Expertise: Proven track record of managing products through a formal stage-gate commercialization process from ideation through launch.
Analytical Skills: Advanced proficiency in Excel,…