Location - Remote or On-Site
Salary - 159K - 179K
About Nordic Naturals
At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.
Position Summary
Nordic Naturals is the premium leader in the Omega-3 supplement category, committed to delivering the world’s safest, most effective nutrients essential to health. The Sr. Manager, Consumer Insights will play a critical role in building and operationalizing a world- class, consumer-centric insights function. Reporting directly to the Director of Innovation & Insights, this individual will lead the execution of qualitative and quantitative research, trend analysis, and consumer tracking to uncover actionable growth opportunities across our business and portfolio. The ideal candidate is a expert of research methodologies, possessing the unique ability to turn complex data and cultural signals into compelling, visual narratives that shape brand positioning, white-space mapping, and our 3-year product innovation pipeline.
Essential Functions & Core Responsibilities
Research Execution & Insights Leadership
Own and manage the end-to-end execution of a robust insights ecosystem, including qualitative and quantitative research, syndicated data, social listening, Usage & Attitudes studies, and consumer segmentation.
Act as the day-to-day & voice of the consumer & continuously tracking wellness behaviors, occasion-based triggers, and unmet needs.
Translate raw data and research findings into actionable business strategies, brand positioning refinements, and highly compelling innovation concepts.
Manage external insight agencies, research vendors, and platform relationships, ensuring projects are delivered on time, within budget, and to a high strategic standard. Innovation & Pipeline Support
Collaborate with the Director to identify white-space opportunities across categories, formats, benefits, life stages, and channels.
Support the cross-functional innovation steering process and ideation workshops by providing foundational consumer data and foundational guardrails.
Partner closely with Brand Marketing, Product Development/R&D, Sales, E-Commerce, and Operations to advance new product concepts through the development funnel.
T esting, Learning & Optimization
Design, execute, and analyze concept tests, pricing studies, volumetric forecasting, and market research to validate product-market fit.
Partner with Retail, Performance Marketing, and E-Commerce teams to develop in-market pilot testing and rapid A/B learning frameworks.
Lead post-launch learning loops by synthesizing consumer feedback and reviews to continuously optimize offerings and inform future pipeline decisions.
Cross-Functional Collaboration & Influence
Serve as a strategic insights partner to the Omni-channel teams (DTC, Amazon, Retail, Pro, and International) to ensure consumer data shapes marketing messaging and market expansion.
Synthesize complex insights into visual, digestible, and highly impactful presentations for stakeholders at all levels of the organization.
Help foster a culture of consumer-centricity across all internal departments.
Position Qualifications
Experience: 10–15 years of progressive experience in Consumer Insights, Market Research, or Brand Strategy, specifically within the CPG, wellness, food & beverage, or dietary supplement categories.
Methodology Expertise: Deep expertise in managing a wide array of qualitative and quantitative research methodologies (e.g., focus groups, ethnographies, survey design, conjoint analysis, and data syndication tools like…