Location - Remote or On-Site
Salary - 126K - 146K
About Nordic Naturals
At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.
Position Summary
As the leader of Sunwave Studio’s Consumer Content team, the Sr. Social Media Manager will build and lead Nordic Naturals’ evolving consumer content ecosystem across organic social, editorial, consumer education, creator and influencer content, and other owned-channel experiences. This role requires an exceptional people leader as much as an exceptional content leader. The ideal candidate brings a clear point of view on the future of content, inspires talented people to do their best work, creates clarity and momentum across a multidisciplinary team, and builds a culture of collaboration, curiosity and accountability. They will translate Brand strategy and business priorities into an always-on content vision that is distinctive, relevant and useful to consumers, while continually challenging the organization to think differently about how Nordic Naturals connects with its audiences.
Essential Functions & Core Responsibilities
Define and lead an integrated, always-on consumer content strategy informed by Brand strategy and business priorities, ensuring content is coordinated across the consumer journey and aligned with marketing priorities, product launches, audience needs, and business goals.
Translate Brand briefs and strategic priorities into coordinated editorial and content plans across organic social, consumer education, creator content, and other owned-channel experiences.
Lead, inspire and develop a multidisciplinary Consumer Content team, creating a culture where people feel empowered to bring forward ideas, challenge convention, collaborate across disciplines and produce exceptional work.
Set a compelling vision for the future of Nordic Naturals & consumer content and translate that vision into clear priorities, opportunities and expectations for the team.
Coach and develop team members, recognizing individual strengths, creating meaningful growth opportunities and building future leaders.
Own the integrated content calendar and align it with the broader marketing calendar, media plan, product priorities, seasonal moments, and key brand initiatives.
Partner with Creative and Production to develop original photo, video, editorial, social, and creator-led content supporting campaigns and always-on needs.
Strengthen the editorial and consumer education strategy across the Naturally Well Blog, video, social, PDP- supporting education, and other digital experiences.
Guide organic social strategy, publishing, community engagement, platform best practices, and the continued development of Nordic Naturals; social voice and presence.
Partner with influencer and creator team members to identify, brief, and activate appropriate creators, emphasizing authentic, reusable content and measurable performance.
Establish content KPIs and reporting practices, using performance data, audience insights, and business outcomes to evaluate effectiveness and optimize future content.
Build social listening and content intelligence capabilities using Dash Social or similar tools to identify conversations, trends, competitive activity, and actionable opportunities.
Regularly share content performance, audience insights, trends, and recommendations with Brand and other stakeholders.
Partner with Brand, DTC/eCommerce, Media, and other teams to connect content to measurable outcomes such as engagement, traffic, education, consideration, conversion, and brand…