Job Description
At Norton Rose Fulbright, people thrive because of a shared commitment to quality, unity and integrity. The highly regarded law firm consistently receives recognition from Great Place to Work and Top Workplaces, two companies that specialize in assessing organizational culture. Teams collaborate across regions, value new ideas and deliver meaningful client solutions, supported by a culture that embraces ambition, development and shared success. With more than 3,000 lawyers and 3,000 business services professionals working together across 50 offices worldwide, this global law firm provides a full range of legal services to leading corporations and financial institutions operating in key markets and sectors.
The Marketing Database Manager serves as the firm's functional lead and primary administrator for the InterAction CRM platform, with a focus on the InterAction Windows Client. The role is responsible for the day-to-day functionality, configuration, data processes, data quality, reporting and ongoing enhancement of InterAction and its connected tools, including the firm's email marketing platform. Working closely with Marketing, Business Development, Information Technology, external vendors, and end users, the Manager resolves complex system and data issues, supports effective CRM adoption and usage and helps enhance and evolve the firm's marketing database capabilities.
Responsibilities include but are not limited to:
CRM, AI, Data Management, Data Quality
Manage the InterAction Windows configuration settings and options including Folder Templates, Naming conventions, Folder Dependency Analyzer (FDA), Saved Searches, Data Change Management settings, Importing/Exporting and Web Profile configurations.
Ensure the database is segmented effectively for targeted marketing activities.
Understand Application Collaboration and CRM data owned by the HR information systems and billing systems in order to troubleshoot data-related errors.
Use InterAction Data Minder to offboard user accounts; troubleshoot user account sync cycles.
Support and manage essential housekeeping efforts to ensure data accuracy and quality and perform data clean up and maintenance.
Coordinate CRM activities and workflows with internal team members.
Manage utilization of external AI tool to improve data quality.
Regularly meet and work with IT and external vendors to manage upgrades, modifications or new features.
Monitor the evolving vendor and product landscape for future opportunities.
Email Marketing
US functional lead for the firm's email marketing platform, working closely with the global team.
Work with our global service center to ensure efficient processes. Develop instruction documents as needed.
Create and maintain the master email campaign templates, configurations, User accounts and any necessary web forms.
Create Vuture campaigns and mailing lists as needed; send event mailings, flagship campaign publications and legal updates as needed, including Holiday eCards on request.
Prepare monthly reports analyzing our open rates, workflow and other KPIs.
General
Assist with problem diagnosis and resolution support for InterAction and Vuture.
Collaborate with CRM managers throughout the Verein to standardize procedures and configurations.
Prepare InterAction Activity reports as needed for global client teams, leadership and other stakeholders.
Collaborate with marketing and business development teams on bespoke reporting needs, such as client event attendee costs.
Other duties
Please note this job description does not cover or contain all activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Qualifications and experience:
Bachelor’s degree and 6 years of relevant experience working with InterAction or similar CRM database.
In lieu of a Bachelor’s degree, 10 years of relevant experience working with InterAction or similar…