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The Partner Alliances Marketing Specialist is a seasoned subject matter expert, focused on supporting with the management and optimization of marketing efforts related to partnerships and alliances.
This role plays a crucial role in collaborating with partner companies to create joint marketing initiatives that drive brand visibility, lead generation, and business growth.
Key responsibilities: Collaborates with partner companies to develop joint marketing strategies and plans that align with the goals of both the organization and partner company.
Supports with the planning and executes the Alliances Partner Annual and/or multi-year strategic marketing plans supporting the business development agreements between the company and Alliances Partner.
Supports with the planning, coordination, and execution of joint marketing campaigns and demand generation activities that leverage the strengths of both the company and its partners.
Works with relevant teams to create compelling and relevant marketing content, including collateral, whitepapers, webinars, and presentations, that showcase the joint value proposition.
Organises and participates in joint events, seminars, workshops, and webinars that highlight the combined capabilities of the partnering entities.
Supports with the development of strategies for lead generation and customer acquisition by leveraging the reach and customer base of partner companies.
Collaborates with partners to share marketing data and insights, analyze campaign performance, and refine strategies.
Supports with the creation and management of marketing collateral, materials, and resources that communicate the value of the partnership to both internal and external stakeholders.
Utilises marketing automation platforms and CRM systems to manage joint marketing efforts, track engagement, and measure ROI.
Enhances brand visibility and market presence through joint marketing efforts that highlight the combined strengths of the organization and partner companies.
Works closely with sales, product, and marketing teams to ensure alignment of partnership initiatives with broader business strategies.
Performs any other related task as required.
To thrive in this role, you need to have: Strong interpersonal skills to build and nurture relationships with partner contacts and internal stakeholders.
Seasoned proficiency in various marketing disciplines, including campaign planning, content creation, and lead generation.
Effective project management skills to coordinate and execute joint marketing initiatives within timelines and budgets.
Excellent written and verbal communication skills to articulate partnership value propositions and convey marketing messages.
Capability to analyse marketing data and metrics to measure the success of joint initiatives and optimize strategies.
Ability to negotiating partnership agreements, contracts, and terms that benefit all parties.
Team-oriented mindset with the ability to collaborate across different departments and functions.
Seasoned familiarity with marketing automation platforms, CRM systems, and analytics tools.
Understanding of the IT services industry, market trends, and customer needs to identify suitable partnership opportunities.
Creative thinking to develop innovative joint marketing campaigns that stand…