Hello potential future Oatly employee. It’s us, the original oatmilk company that started in Sweden back 25 or so years ago and has since expanded to the U.S. where we’ve continued growing at a rate such that we need more brilliant minds to come work with us to keep the momentum going and the oatmilk flowing.
Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to help people live a healthier life without recklessly taxing the planet’s resources in the process, and to change the food system for the better. We drive that change through the power of oats and through a significant reduction in cow’s milk consumption. If any of this resonates with you, then maybe you’d like to work for Oatly, too. Now onto the formal stuff.
We are looking for a unique talent to lead the next stage of Oatly's evolution in Shopper Marketing and Omnichannel as our Senior Manager, Shopper Marketing & E-Commerce. This role sits at the intersection of Sales, Marketing, E-Commerce, and Customer Strategy. The ideal candidate brings deep shopper marketing experience from a major consumer packaged goods company and has a passion for turning insights into impactful programs that influence shoppers across physical and digital touchpoints.
In addition to leading lower-funnel retail marketing initiatives, this individual will own the company's omnichannel growth agenda across platforms such as Amazon, Instacart, and TikTok Shop, helping build scalable routes-to-consumer while driving measurable business results.
Here are the things we want to hire you to do:
Shopper Marketing (50%)
Lead development and execution of customer-specific shopper marketing strategies across Oatly US Retail
Build annual customer marketing plans that align brand objectives with retailer priorities and growth opportunities
Create and execute integrated promotional programs across in-store, digital, loyalty, retail media, and experiential channels
Partner closely with Sales and Category Management teams to support customer line reviews, new item launches, seasonal programs, and growth initiatives
Manage shopper marketing budgets and evaluate program effectiveness through sales, incremental volume, ROI, and conversion metrics
Collaborate with Brand Marketing to ensure national campaigns are translated into effective retailer activation plans
Develop compelling sales materials and retailer growth stories rooted in shopper insights and category trends
Manage agency partners responsible for retail media, shopper activation, and creative development
Omni-Channel & E-Commerce (50%)
Build a scalable omnichannel growth strategy that expands consumer reach and drives incremental sales
Own commercial performance and growth strategy across Amazon, Instacart, TikTok Shop, and emerging digital commerce platforms
Partner with the Brand team, agencies, and retail media partners to develop and optimize digital advertising programs that drive traffic, conversion, and repeat purchase
Identify opportunities to improve digital shelf performance, content, ratings and reviews, search visibility, and conversion
Work cross-functionally to establish and optimize routes-to-consumer, fulfillment processes, and operational capabilities required to support growth
Monitor and report on e-commerce sales performance, profitability, and key marketing metrics
Develop annual omnichannel growth plans and provide recommendations for future investment opportunities
Here are the things we think you need:
Bachelor’s Degree Required
8+ years of CPG experience, with direct ownership of Shopper/Omni-Channel Marketing or E-commerce function
Proven track record planning and executing retailer-specific marketing programs that delivered measurable sales results
Experience partnering directly with retail sales teams and major national retailers
Strong understanding of shopper behavior, path-to-purchase strategy, and retail media ecosystems
Experience managing agency…