Exceptional care starts with exceptional people.
For us, this is more than a job– it’s a calling. It’s waking up each day, looking for ways to make a difference with a compassionate, inclusive and talented team. Ochsner empowers you to discover your passion, reach your potential, and Pursue Your Purpose. Exceptional care starts with exceptional people and teams. Together we are leading the way.
This job assists in the implementation and optimization of content marketing initiatives. Drafts, builds and edits web content; supports online reputation initiatives and provider profile management; collaborates with the creative media services and digital marketing teams on creative ideas, design options, functionality, implementation and content; assists in review of web and social data and search engine optimization (SEO) insights to inform decisions on optimizations and website enhancements; participates in the strategic planning process for clients; and assists with web projects, optimizations, social media campaigns, and the maintenance and growth of social programs. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties.
This job description is a summary of the primary duties and responsibilities of the job and position. It is not intended to be a comprehensive or all-inclusive listing of duties and responsibilities. Contents are subject to change at the company’s discretion.
Education
Required – Bachelor's degree in marketing, communications, advertising, writing, digital media or related field.
Work Experience
Required – 3 years of experience in web management and content creation.
Preferred – 3 years of experience in content creation for web, content management systems (CMS), social media and Google Analytics.
Knowledge Skills and Abilities (KSAs)
Knowledge of major social channels including Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and their analytics capabilities.
Writing and editing skills and knowledge of Associated Press (AP) style.
Analytical skills and ability to use logic to formulate solutions to problems.
Knowledge of user interface (UI)/user experience (UX) and search engine optimization.
Organizational skills and ability to pay acute attention to detail to produce accurate, high quality work.
Strong interpersonal and presentation skills.
Knowledge of Google Analytics, Microsoft Office Suite, Adobe Suite and content management systems.
Time management skills to complete tasks in a timely manner and manage multiple priorities in a fast-paced environment and ability to adapt to changing priorities and frequent interruptions.
Ability to have reliable transportation to travel throughout and in between locations and occasionally out of town.
Ability to work a flexible schedule, including nights, weekends, and extended hours.
Job Duties
Supports the creation and management of web/social content and projects for optimal user experience.
Drafts, builds and edits web content, including online copy, creative assets, video and social media content while maintaining consistency with brand or sub-branding guidelines.
Supports online reputation management and provider profile accuracy through reputation monitoring and reporting and ensuring the accuracy and consistency of provider profiles.
Collaborates with brand, design and creative media teams and/or manages external vendor partners on creative ideas and design options, functionality, implementation and content within brand guidelines.
Reviews analytics reports and user behavior to gain knowledge of digital marketing strategy, track return on investment (ROI), bring new ideas and trends to team and inform decisions on optimizations and website enhancements.
Participates in the strategic…