JOB PURPOSE:
The Marketing Manager is responsible for executing proactive, measurable, and effective marketing initiatives that drive revenue, enhance guest engagement, and increase awareness of Omni Fort Lauderdale Hotel on a local, regional, and national level. Reporting to the Director of Marketing, this position plays a key role in the day-to-day execution of the hotel's marketing strategy, with a focus on managing creative projects, advertising campaigns, media and influencer relations, marketing events, promotional partnerships, and marketing resources. The Marketing Manager serves as a primary liaison between the Marketing Department, hotel operations teams, external agencies, and creative partners to ensure projects are executed efficiently, consistently, and in alignment with Omni Hotels & Resorts brand standards.The ideal candidate is a highly organized, detail-oriented, and proactive professional who demonstrates strong project management capabilities, takes ownership of assigned initiatives, and thrives in a fast-paced hospitality environment.
ESSENTIAL JOB FUNCTIONS:
Marketing Campaigns & Advertising
Execute marketing initiatives and promotional campaigns designed to generate incremental revenue, increase brand awareness, and strengthen the hotel's presence within local, regional, and national markets.
Manage local and print advertising campaigns, including publication relationships, creative development, copywriting, artwork submissions, production specifications, deadlines, and approvals.
Maintain an organized advertising calendar and evaluate opportunities based on audience reach, brand alignment, and potential return on investment.
Coordinate the development and execution of hotel promotions, seasonal campaigns, packages, and special offers in collaboration with the Director of Marketing and applicable departments.
Support marketing initiatives across guestrooms, dining outlets, spa, recreation, meetings and events, and other revenue-generating areas.
Ensure all advertising and promotional materials adhere to Omni Hotels & Resorts brand standards and established approval processes.
Photography, Videography & Creative Production
Serve as the primary project manager and onsite point of contact for hotel photography, videography, and marketing content productions.
Independently manage production planning, including timelines, shot lists, schedules, talent coordination, vendor communications, location preparation, and onsite logistics.
Collaborate with hotel operations leaders to coordinate departmental support, secure appropriate spaces, and minimize disruption to hotel operations and guest experiences.
Oversee onsite production activities to ensure creative objectives, brand standards, operational requirements, and established timelines are met.
Manage post-production deliverables, including asset collection, creative reviews, revisions, approvals, and final file organization.
Maintain effective relationships with photographers, videographers, creative agencies, and external production partners.
Public Relations, Media, Influencer & VIP Relations
Independently coordinate and execute media, influencer, content creator, and marketing-related VIP visits, including hosted stays, property tours, interviews, and promotional collaborations.
Serve as the primary onsite marketing contact for assigned visits, overseeing itineraries, site alerts, amenity requests, departmental coordination, and guest experience logistics.
Partner with hotel operations teams to ensure all visit arrangements, special requests, and promotional commitments are communicated and fulfilled.
Coordinate and track media and influencer deliverables, including social media coverage, photography, content requirements, and post-visit follow-up.
Maintain effective relationships with the hotel's public relations agency, corporate communications team, media representatives, influencers, and community partners.
Support media requests, press events,…