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Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description
The Head of Brand & Marketing leads iWYZE’s integrated brand and marketing strategy to deliver profitable growth, customer acquisition, retention and market differentiation.
The role builds brand salience, generates demand and strengthens customer engagement, with accountability for marketing effectiveness and measurable commercial outcomes across the customer lifecycle.
It integrates brand, content, social media, CRM, customer communications, performance marketing, SEO and GEO into a cohesive, data-driven capability supporting multi-channel growth.
Marketing investment must contribute to customer, premium and revenue growth while reinforcing a trusted, differentiated brand.
The role partners with Sales, Partnerships, Data, Technology, Product, Actuarial and Operations to translate customer insights and commercial priorities into compelling propositions, experiences and campaigns.
Brand Strategy, Positioning and Market Presence
Function as custodian of iWYZE’s brand identity, positioning and reputation.
Execute brand strategies aligned with business and growth objectives.
Strengthen brand awareness, consideration, trust and relevance in target segments.
Maintain consistent brand execution across customer touchpoints and channels.
Monitor brand health, customer perception and market positioning.
Partner with the Chief Growth Officer to strengthen market visibility and differentiation.
Ensure campaigns, communications and experiences reflect the brand promise and value proposition.
Demand Generation and Customer Acquisition
Develop marketing strategies for customer acquisition and profitable growth.
Plan and execute integrated campaigns across digital, direct and traditional channels.
Improve lead-generation quality and efficiency.
Support Sales and Partnerships with effective demand-generation programmes.
Optimise acquisition costs in line with growth targets.
Partner with the Head of Sales to improve lead quality and conversion.
Align marketing investment with target segments and growth priorities.
Performance Marketing and Digital Growth
Lead paid media, search, social, display and digital acquisition strategy.
Ensure digital marketing delivers leads, customer acquisition and profitable growth.
Own Search Engine Optimisation (SEO) to improve organic visibility, traffic quality, acquisition and conversion.
Lead Generative Engine Optimisation (GEO) to strengthen visibility and relevance in AI-powered search, conversational platforms and recommendations.
Partner with content, CRM and Technology specialists to optimise content, digital assets and customer information for traditional and AI-driven discovery.
Adapt strategies to search trends, algorithm changes, AI developments and customer discovery behaviour.
Remove friction across digital journeys to improve conversion.
Set clear digital marketing targets, KPIs and optimisation frameworks.
Use data to optimise spend, media allocation and campaign performance.
Test and refine campaigns to improve acquisition, conversion and efficiency.
Partner with Technology, Data and Customer Experience to enhance digital capabilities, personalisation and journeys.
Evaluate emerging channels, technologies and platforms for competitive advantage.
CRM, Customer Communications and Retention
Lead lifecycle marketing across acquisition, onboarding, engagement, retention and reactivation.
Deliver consistent, relevant customer communications throughout the lifecycle.
Improve retention through targeted engagement, renewal and loyalty programmes.
Use CRM to deepen relationships and increase customer value.
Apply behavioural insights to segmentation and personalised communications.
Support cross-sell, upsell and customer value initiatives.
Partner with Operations and Sales on engagement and service communications.
Content, Social Media and Customer…