ABOUT OLIPOP
At OLIPOP, we’re on a mission to positively impact consumer health at scale. And we’re doing it through something simple: soda. But not just any soda, a new kind of soda: one that’s delicious, refreshing, and actually good for you.
This mission is deeply personal for our CEO, Co-Founder, and Formulator, Ben Goodwin. Like many of us, Ben grew up consuming the Standard American Diet: lots of soda and processed foods that prioritized convenience over nutrition. But at 14, he took his health into his own hands. After making significant changes to his nutrition and exercise, he lost 50 pounds and saw a transformation in his energy, mood, and emotional clarity.
Those changes sparked a deep curiosity about the connection between nutrition and health. Ben became a relentless student of the gut microbiome and the ways it supports overall wellness. The more he discovered, the more passionate he became about finding credible, science-backed ways to make consumer health accessible to everyone.
The mission was clear. The vehicle? Less so. After exploring the possibilities, Ben landed on an unexpected yet familiar choice: soda. It was something he loved as a kid, and he knew millions shared that same nostalgia. But this wouldn’t be just any soda. With most Americans falling short on daily fiber, Ben set out to create a version with more fiber and less sugar, one that was perfectly balanced. The result? A deliciously refreshing soda with 6 to 9 grams of fiber and 2 to 5 grams of sugar, delivering science-backed benefits without sacrificing the classic taste people crave.
In 2018, the first OLIPOP cans hit the shelves, bringing Ben’s vision to life with a functional soda that anyone could enjoy. And by reimagining soda, we’re also reshaping culture. That means creating products that support health for all and building a business grounded in humanistic values: empathy, integrity, and a belief in better for everyone. From the ingredients we source to the culture we foster, we’re committed to proving that business (and beverage!) can be a force for good, and that soda has the power to bring people together.
So join us, and let’s write a new American soda story together. One we can all feel good about. One OLIPOP at a time.
Role Overview
OLIPOP is looking for a bold, digitally native Sr. Manager of DTC to own and scale our direct-to-consumer business. This role sits at the intersection of brand, technology, and performance driving DTC revenue while building best-in-class customer experiences across our Shopify ecosystem. You’ll lead the merchandising strategy behind our brand site, CRM, Subscription, Affiliate, Social Commerce and Loyalty programs, turning first-party data into meaningful, long-term relationships with our community. As OLIPOP’s subject-matter expert for DTC, you’ll independently set the approach for the channel and lead high-priority, cross-functional initiatives with company-level impact, in close partnership with the VP, eCommerce and senior leaders.
Responsibilities
You are accountable for the DTC P&L, growth and revenue performance across drinkolipop.com, with direct impact on company-level results.
Develop and execute end-to-end DTC strategy in partnership with the VP, eCommerce, including site experience, merchandising, Acquisition, Conversion, Retention, Subscription and Fulfillment.
Own omni-channel CRM/Lifecycle Marketing, and Loyalty strategy and execution.
Manage Affiliate and Social Commerce programs, including Tik Tok Shop.
Manage one direct report and multiple vendor relationships.
Lead large, high-priority cross-functional initiatives in a matrixed environment, partnering with senior leaders across Digital Product, Customer Experience (CX), Brand, Creative, Social & Operations to deliver a seamless, customer-first journey.
Use data, testing, and digital best practices to continuously improve acquisition, engagement, and LTV; anticipate risks, identify root causes, and implement scalable…