Job Description:
We are Omnissa!
Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from anywhere experiences. We integrate industry-leading solutions—including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance—into a seamless, autonomous workspace that adapts to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost.
Guided by our Core Values - Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value - we’re growing rapidly and committed to delivering meaningful impact. If you're passionate about shaping the future of work, we’d love to hear from you.
At Omnissa, we are committed to maintaining a fair, consistent, and secure hiring process for all candidates. As part of this approach, we use standard interview and verification practices designed to ensure alignment and protect both candidates and the organization. These practices are applied thoughtfully and with respect for candidate privacy.
What is the opportunity?
The Senior Industry Solutions Marketing Manager, Public Sector owns the vertical marketing strategy and go-to-market execution for Omnissa's U.S. Federal and State, Local & Education markets. This person brings deep Public Sector expertise and serves as the marketing lead for the vertical, connecting Omnissa's product and solution strategy to the needs, buying dynamics, priorities, and growth opportunities of Federal and SLED customers.
This role sits within Solutions Marketing and partners closely with Product Marketing, Demand Generation, Field Marketing, Corporate Communications, Web and Design, Sales, Partners, and Public Sector leadership. The person will evaluate market opportunities, determine where marketing should focus, build integrated programs, coordinate execution across teams, and track impact on pipeline, opportunity creation, and ARR.
This is a strategy and execution role for someone who can operate as the marketing business owner for the vertical. The person should be able to move from market assessment and customer understanding to GTM strategy, program design, field activation, and measurement of business results.
Key Responsibilities
Develop and own the annual and quarterly marketing strategy for Federal and SLED, aligned with Public Sector sales priorities, revenue goals, market opportunities, and Omnissa's overall business strategy.
Evaluate the market opportunity across Federal and SLED segments, agencies, customer types, use cases, and solution areas, and recommend where Omnissa should focus marketing investment.
Build differentiated GTM strategies for Federal and SLED based on their distinct customer needs, buying cycles, procurement models, regulatory requirements, budget dynamics, and partner ecosystems.
Develop a deep understanding of Public Sector customers, including their technology priorities, operational challenges, decision-making processes, security requirements, purchase drivers, and barriers to adoption.
Translate Omnissa's platform, products, and capabilities into relevant Public Sector value propositions, use cases, audience strategies, campaign themes, and sales plays.
Design integrated marketing programs that create, accelerate, and expand business opportunities across priority agencies, accounts, and market segments.
Partner with Demand Generation to define target audiences, campaign strategy, offers, activation plans, and success metrics for Public Sector programs.
Partner with Field Marketing and Public Sector sales teams on account-based programs, executive engagement, strategic account initiatives, regional programs, and industry events.
Partner with Product Marketing on positioning, launches, competitive differentiation, solution messaging, and the translation of product capabilities into Federal and SLED market opportunities.
Partner with Corporate Communications, Web,…