ABOUT onX
We’re a team of builders, adventurers, and risk takers using technology to help people confidently explore the outdoors. Driven by our mission to awaken the adventurer inside everyone, we build products that optimize every outdoor experience and inspire confidence to get out and go further.
We’re a high-growth tech company. The pace is fast, the work takes grit, and ambiguity is part of the job. As the world changes around us, we adapt - continuously evolving how we build, prioritize, and deliver.
Our business moves quickly, and there’s real opportunity to shape what we build next. Each of our verticals - Hunt, Offroad, Backcountry, and Fish - is at a different stage of maturity, which means the challenges you encounter and the impact you have will vary depending on where you sit and what the business needs most.
We operate with an experimentation mindset, continually iterating and improving how we solve problems. We expect our people to use the latest tooling, including AI, thoughtfully and responsibly, pairing human judgment with technology to increase quality, speed, and impact.
Our impact comes to life through the products we build, in the stories of our customers, and in our growing commitment to land stewardship and recreational access.
ABOUT THIS OPPORTUNITY
onX is seeking a Senior Lifecycle Marketing Manager who will contribute to meaningful, real-world outcomes that have a lasting impact for customers and the business. In this role, you'll focus on driving subscription growth for onX Hunt - Day 7 (D7) and Day 30 (D30) conversion, free-to-paid movement, and reactivation of lapsed users - as part of the Growth & Lifecycle Marketing team, supporting the team's goal of converting, retaining, and reactivating subscribers across onX's verticals. You'll take ownership of your work, collaborate closely with partners across the organization, and help move initiatives forward in an environment where priorities evolve, learning is celebrated, and you're encouraged to keep stretching your skills. This role will report to Manager of Growth and Lifecycle Marketing.
The best lifecycle marketers at onX don't wait for insights to be handed to them: they live in the data, form sharp hypotheses about user behavior, test them quickly and cleanly, document what they learn, and compound those learnings into the next experiment. If you get energy from turning user behavior into revenue - and from building AI-powered systems that let one marketer operate like five - this role is for you.
WHAT YOU'LL DO
Essential Job Duties & Functions
Own the lifecycle conversion funnel for onX Hunt - D7 and D30 conversion, free-to-paid upgrade, and lapsed-user reactivation - and be accountable for moving those numbers.
Self-serve insights in Amplitude, synthesize learnings into clear, testable hypotheses, and apply propensity models and behavioral segmentation to reach the right user, at the right time, with the right message.
Run lifecycle as a compounding experimentation program: every test has a hypothesis, a clean measurement design (A/B, holdout, or validation test), and a documented outcome that feeds the next iteration - maintained at a high-velocity cadence across email, push, and in-app messaging in Braze.
Scale personalized messaging that translates features into value and outcomes - getting users to their aha moment faster so they convert with confidence - and partner with product, engineering, and BI to define the events and attributes that unlock personalization in Braze.
Self-serve your own experiment analysis and results readouts, communicating outcomes - including honest caveats and null results - to stakeholders and leadership.
Work cross-functionally with finance, brand and growth marketing, and the Hunt vertical creative team to align lifecycle programs with revenue goals, campaign windows, and creative standards; build creative briefs and lightweight assets in Figma.
Use AI (Claude and similar tools) to build repeatable skills,…