OUAI is a prestige beauty and personal care brand founded by celebrity hairstylist, Jen Atkin. “OUAI,” means “yes” in that casual Parisian way. The brand is guided by the mission “wherever you go, go all the OUAI” and this bold & playful spirit impacts everything from culture to marketing to product. OUAI’s product categories – ranging from hair care to body care, fragrances, personal care, and merch – are designed to reflect its commitment to easy, effective, and enjoyable self-care.
Since its launch, OUAI has built a strong and growing omnichannel presence through direct-to-consumer channels, specialty beauty retailers, and global distribution partners. The brand continues to expand into new markets, deepen consumer loyalty, and scale its differentiated, high-margin business model internationally. OUAI is recognized for its straightforward approach to beauty, its distinctive fragrance profile, and its ability to meet consumer needs across multiple lifestyle-driven categories. The brand formulates without sulfates or parabens and maintains a commitment to creating high-quality, effective products.
OUAI’s culture is shaped by its ethos —fun, purposeful, and approachable—and is anchored by five Culture Codes:
1. We Aren’t Afraid to Go First.
2. We Don’t Compete, We Collaborate.
3. We Ask Questions to Find the Best Answers.
4. We Keep It Real, in a OUAI That’s Kind.
5. We Go All the OUAI With Work & Play.
OUAI is focused on ongoing category innovation, continued international expansion, and delivering high-quality consumer experiences that reinforce the brand’s identity and long-term growth trajectory.
About The Role:
As the temporary Sr. Manager, Brand Marketing, you will bring the OUAI brand and its products to life across channels and audiences while driving a consistent and relevant brand strategy. Reporting to the VP, Brand Marketing, you will manage two direct reports and lead OUAI’s marketing storytelling and go-to-market execution in close collaboration with teams across the organization.
Position Details:
This is a temporary, hourly position covering a maternity leave, with an anticipated start date in October or early November 2026. Full-time availability is required Monday through Friday.
Requirements
What You’ll Do:
Serve as the Brand expert in managing all OUAI Brand initiatives inclusive of: cross-functional marketing strategic planning, advertising & media, consumer insights, activism, events/activations, sponsorships, retail marketing, collabs & partnerships, sampling & more
Develop and implement new and effective brand marketing strategies for integrated product and brand awareness campaigns, as well as always-on brand building initiatives
Lead all brand media & awareness strategy, partnering with Digital team and media agency to facilitiate media buys across a multitude of platforms; explore new platforms and consistently evaluate landscape
Lead all marketing analysis in partnership with cross-functional team
Develop and manage the global brand marketing calendar
Assist in the development and lead the execution of best-in-class global marketing campaigns and retailer specific campaigns
Serve as a gatekeeper for the brand’s identity, ensuring that all external ouputs meet our brand guidelines and clearly convey our DNA
Align cross-functional stakeholders (Product, Digital, Sales) on go-to-market strategies and messaging for campaigns and launches, providing suites of assets and fully integrated strategies
Closely partner with digital team to develop digital campaigns that cohesively amplify our messages and drive conversion
Ideate and develop collaborations and partnerships with a variety of brands across categories
Manage kick-offs and post mortems for all projects that keep teams closely aligned on timelines and key learnings
Lead all asset management and presentation development, ensuring all brand materials are kept up-to-date, and that information is disseminated to the organization as needed
Create…