What makes Outdooractive unique worldwide
For more than 30 years, we have been developing highly precise digital maps and data-driven innovations in an agile tech environment. At Outdooractive, you’ll work on a unique product that brings together tradition, nature, and modern technology. As an owner-managed tech company based in the Allgäu region, we offer a working environment built on sustainability, strong values, and a clear vision for the future: to become the world’s largest digital travel guide.
Work on a one-of-a-kind digital platform ecosystem. Become part of an international team of developers, cartographers, and many other experts who are passionate about advancing our product and already reach more than 60 million people worldwide.
In an environment where tradition meets innovation, you’ll work with a team that combines a down-to-earth mindset with a forward-looking approach - driven by a genuine passion for what we do.
"Only by taking new paths you leave visible marks." Hartmut Wimmer, Founder Outdooractive
As Head of Digital Sales B2B (f/m/d), you take responsibility for building, managing, and continuously developing our digital sales model. Starting with our Accommodation business segment, you will develop a scalable approach that can subsequently be rolled out across additional business segments.
You will bring together Digital Sales, our webshop, CRM, automation, and the customer lifecycle into an effective commercial system and, over time, build and lead the Digital Sales team behind it.
Your new job
A strategic yet highly hands-on role with end-to-end responsibility for Digital Sales, focused on building scalable digital sales for small and medium-sized B2B customers
You own the Digital Sales strategy for our B2B solutions and translate it into concrete processes, customer journeys, and sales initiatives
You develop our B2B webshop into a key digital sales channel – starting with Accommodation
You build a scalable model for lead generation, nurturing, conversion, onboarding, retention, as well as up- and cross-selling
You manage and continuously optimize the entire digital sales funnel based on clearly defined KPIs
You further develop CRM-based sales processes, including lead scoring, workflows, automation, data quality, and reporting
You work closely with Account Management, Marketing, Customer Success, Product, and Operations
You translate customer and performance data into concrete improvements across the customer journey, sales processes, and product
You scale successful models across additional business types and customer segments
You further develop the Digital Sales setup from an organizational perspective and take functional leadership of the team, with the prospect of assuming full people management responsibility
You own the relevant Digital Sales KPIs and ensure transparency across the funnel, conversion performance, and revenue contribution
How we measure your success
Qualified leads and conversion rates throughout the funnel
Customer Acquisition Cost (CAC)
Digitally generated revenue / ARR
Webshop conversion
Onboarding completion and time-to-value
Product adoption and retention
Renewals / churn
Up- and cross-selling
Customer Lifetime Value / Expansion Revenue
Level of automation and Cost-to-Serve
CRM and reporting quality
How you can convince us of your qualities
Several years of experience in digital B2B sales, Growth, Revenue Operations, Marketing Automation, or comparable commercial roles for digital products
Experience with B2B SaaS, subscription, licensing, or similar recurring-revenue business models
Proven track record in building or optimizing digital acquisition, conversion, and customer lifecycle processes
Strong understanding of relevant SaaS and growth metrics such as CAC, conversion rate, Customer Lifetime Value, retention, churn, and expansion revenue
Strong proficiency with CRM systems and digital sales processes; experience with Microsoft Dynamics 365 is a plus
Experience with…