About Ovative Group:
Ovative Group is an independent, full-funnel media, measurement, and creative firm transforming how brands grow. We partner with leading names like American Eagle, Best Buy, Domino’s, The Home Depot, Polaris, and UnitedHealth Group to build smarter media and measurement programs that drive real, profitable growth.
We don’t just track performance—we redefine it. Powered by our proprietary intelligence platform, EMRge, and our holistic metric Enterprise Marketing Return (EMR), we help brands connect revenue, customer, and brand outcomes into one clear picture of success. Our approach to full-funnel strategy, buying, and measurement delivers results that matter—and it’s getting noticed. Our work has been recognized by Digiday, Google, USA Today, Inc. 5000, and Search Engine Land.
About the Role :
Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to feed-based marketing at Ovative Group cannot be found anywhere else. We measure and optimize marketing at the enterprise level, both online and offline. Our omni-channel retail clients are household brand names.
The Sr. Feeds Analyst position at Ovative Group is an opportunity for a candidate to take a role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates phenomenal client management, inspiring leadership, great critical thinking, and a sophisticated understanding of the digital media landscape. Their role will play a pivotal role in helping Ovative build and drive new capabilities toward advances in feed-based marketing and product intelligence.
Responsibilities of a Sr. Feeds Analyst, Measurement - Data Integration:
Feed management & optimization:
Guide, manage, and Q/A optimization and management of client feeds across all paid channels
Strategy and feed optimization planning, integrated with all Ovative paid channel teams
Feed testing and optimization strategy, with a customer-first mindset
Leveraging Feedonomics and other technology as needed to support feeds for clients
Actively find new test and learn opportunities within feed marketing to build on expertise and unlock new capabilities
Custom analysis and insights that can scale across channels or clients
Support the development and testing of feed enhancements for AI-driven and conversational shopping use cases by auditing product data, identifying gaps, implementing agreed changes, and documenting test results.
Track relevant updates from major commerce platforms, summarize their implications, and contribute to client recommendations and test plans under senior-team guidance.
Client relationship management:
Proactive feed optimization and testing across priority accounts in partnership with client account teams and client contacts
Escalation point to support client teams when feed issues arise
Developing and delivering client communication to demonstrate strong feed marketing expertise
Partner relationship management:
Own, manage and grow the overall relationship and performance of Feedonomics and other feed partners
Lead day-to-day management of client feed optimization programs
Clearly defining optimizations and testing goals that align with client KPIs
Accountability with strategic partners:
Effectively manage partner relationship and establish trust and credibility
Effectively influence partners to evolve strategies and capabilities to help Ovative bring a differentiated approach to feed marketing
Requirements :
3+ years of experience following best practices to build product feeds, including transforming, modifying, sorting and filtering large quantities of product data into optimized product listings
Highly organized, professional individual who works quickly under pressure
Cross-functional project management skills, self-starter who can hit the ground running, shows initiative, but is not afraid to ask for direction and work…