Reports to: Chief Content Officer
Department: Brand & Content
Location: This is a fully remote U.S.-based position. Candidates must reside and work in one of the following states due to tax and compliance requirements: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MD, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, or WY.
FLSA Classification: Salaried, Exempt
Compensation: This position has geographic-based pay ranges. Final compensation and geographic tier placement are determined based on the candidate's primary work location, skills, experience, and qualifications.
Tier 1 (Higher Cost Markets): $84,000 - $99,000
Tier 2 (National Markets): $77,000 - $90,000
Tier 3 (Lower Cost Markets): $69,000 - $81,000
About the Company
Paleovalley and Wild Pastures were born from a simple but radical idea: real food can heal — people, animals, and the planet. When Paleovalley co-founders Autumn and Chas Smith saw how industrialized food was affecting human health and the health of the land, they refused to play along. Autumn’s own journey of healing through nutrient-dense foods lit a fire that became Paleovalley. From there, the mission grew roots, sprouted wings, and eventually expanded into Wild Pastures to bring regeneratively raised meats directly to families nationwide.
Today, Paleovalley crafts deeply nourishing snacks and supplements made with organic ingredients and honorable sourcing. Wild Pastures connects small American farmers practicing regenerative agriculture with customers who believe better food is worth fighting for. Every product, every partnership, and every decision is guided by a commitment to real ingredients, regenerative practices, and the belief that health is built from the soil up.
We’re a team of grounded doers, curious thinkers, bold builders, and warm humans who like to laugh while doing meaningful work. We're growing quickly, fueled by purpose and a shared desire to repair the food system one thoughtful choice at a time. If you feel energized by impact, drawn to mission, and ready to join a company rewriting the future of food, we’d love to meet you!
About the Opportunity
As our Social Media Strategist, you’ll take full ownership of developing, executing, and optimizing organic social media strategies across three distinct brands: Paleovalley, Wild Pastures, and Dr. Autumn Smith. This is a highly hands-on, individual contributor role for someone who thrives on both creative strategy and execution. You won't just develop content ideas or oversee campaigns — you'll personally bring them to life through scripting, filming, editing, copywriting, publishing, community engagement, and performance analysis.
You'll play a key role in expanding our organic reach, growing engaged audiences, and transforming complex health, nutrition, and wellness topics into compelling, educational, and visually engaging content. Working closely with our founders and cross-functional teams, you'll leverage existing creative resources, identify new growth opportunities, and continuously test and refine content strategies based on performance data.
We're looking for a proactive, detail-oriented, and resourceful social media professional who has successfully built and grown organic social audiences, takes pride in producing high-quality content, and is genuinely excited about our mission to improve human health and the food system.
What You’ll Do
Social Strategy & Channel Management
Independently develop and execute organic social media strategies across Instagram, TikTok, and YouTube that support brand awareness, audience growth, engagement, customer acquisition, retention, and revenue.
Own and manage the social media content calendar across Paleovalley, Wild Pastures, and Dr. Autumn Smith, balancing educational content, brand storytelling, product launches, promotions, founder content, trends, and community engagement.
Independently manage day-to-day social media operations, including content planning, scheduling, publishing, community engagement and…