Company Overview:
At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career.
Position Summary
In this role, you will have the opportunity to do meaningful work in your career, elevating your craft while contributing to a team that values lifelong learning.
As Director, Industry Practice Lead – Corporate Enterprise, you will serve as Panopto’s trusted domain authority and top-of-funnel growth engine across the enterprise market. Operating as a senior individual contributor reporting directly to the Chief Revenue Officer (CRO), you will bridge corporate talent strategy, workforce enablement, and product capability. You will serve as a sought-after expert in L&D and corporate learning, building peer-level trust with Chief Learning Officers, Heads of Talent, and enterprise IT leaders to open new pipeline and articulate how video-based knowledge management transforms workforce productivity.
You'll also have opportunities to contribute to other initiatives that directly advance our core values and support you in elevating your craft.
How You’ll Contribute
In this role, you will have the opportunity to…
Top-of-Funnel Pipeline Creation & Industry Authority: Represent Panopto as a leading voice at major industry conferences (e.g., ATD, DevLearn, HR Tech), executive roundtables, and panel discussions. Activate your executive network to generate trusted top-of-funnel prospects, raise brand awareness, and open new enterprise pipeline.
Strategic Subject Matter Expertise in Deals: Partner with Account Executives on high-profile pre-sales opportunities as an industry peer and product expert. Seamlessly discuss corporate learning trends, business objectives, and Jobs to Be Done (JTBD) to build buyer confidence without carrying direct deal-closing responsibility.
Customer Value & Adoption Advisory: Conduct strategic account engagements with existing enterprise customers to evaluate current usage patterns, understand business goals, and prescribe tailored solution strategies that improve adoption, increase platform value, and identify natural expansion opportunities.
Domain Frameworks & Product Voice: Develop practitioner-focused domain playbooks, usage frameworks, and industry point-of-view content that elevate field conversations. Synthesize field signals on corporate learning challenges, compliance needs, and AI workflows to advise internal Product and Product Marketing teams.
What Success Looks Like
Within 3 Months: Complete a baseline assessment of corporate enterprise buyer priorities, establish an engagement cadence with Sales and Product Marketing, and participate in select high-profile pre-sales strategy discussions.
Within 6 Months: Publish initial industry point-of-view content, lead executive engagements at key industry events to build top-of-funnel pipeline, and deliver solution adoption recommendations for top enterprise accounts.
Within 1 Year: Drive measurable growth in influenced pipeline, brand presence, and account expansion across Fortune 500 accounts, establishing Panopto as the premier partner for corporate video learning.
Your Legacy: Build a scalable, repeatable vertical practice model that elevates Panopto's market authority and defines domain-led growth.
Values in Action
Customer First, Always: You proactively surface friction points in the customer experience before they are escalated — and propose solutions, not just reports.
Thrive Together: You share work-in-progress for early feedback, knowing that challenge improves the outcome. You separate critiques of ideas from critiques of people.
Elevate the Craft:…