- Where
- Beijing, Beijing Shi, China
- Level
- Senior
Key Responsibilities
Global Brand Positioning & Rebranding
Define and execute a clear, compelling global brand narrative for Zhihuya/Testnet in the context of the AI revolution.
Resolve current brand ambiguity by establishing a unified identity that resonates with international markets.
Ensure all external communications reflect a consistent, premium, and innovative brand tone.
2. Online Marketing & Demand Generation Strategy
Take full ownership of overseas online PR, Marketing, and Demand Generation.
Leverage cutting-edge technologies, including AI Agents, to optimize marketing efficiency and effectiveness.
Build a robust online operational system that drives measurable traffic and engagement.
3. Business Enablement (SLG & PLG Support)
For SLG (Sales-Led Growth): Generate high-quality leads and provide direct performance support to sales teams. Focus on converting marketing efforts into tangible business results.
For PLG (Product-Led Growth): Establish the overarching brand framework and narrative logic. While PLG teams handle execution, you ensure their messaging aligns strictly with the global brand strategy.
4. Team Building & Organizational Design
Build a high-performance overseas online marketing team from scratch.
Consolidate scattered marketing capabilities currently distributed across various functions (e.g., extracting PR responsibilities from existing structures) into a centralized, efficient unit.
Foster a culture of innovation, data-driven decision-making, and cross-functional collaboration.