Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Summary
The Dir Product Marketing leads the development and execution of product marketing strategies, campaigns, and programs to shape long-term market positioning and growth strategies. This role oversees cross-functional execution and drives enterprise-level impact through integrated marketing initiatives. This role is accountable for leading managers and teams in delivering marketing initiatives, optimizing marketing effectiveness, and achieving short- and long-term business objectives.
Essential Functions
Define and lead short- and long-term product marketing strategies, driving sustained growth, market share expansion, and competitive differentiation.
Direct comprehensive market research and trend analysis to identify opportunities and inform strategic decisions across product portfolios
Oversee development and governance of all product marketing content and messaging, ensuring consistency and impact across channels
Lead product lifecycle marketing, including go-to-market strategies, growth initiatives, and retirement planning to optimize portfolio performance
Establish and direct integrated marketing programs in partnership with sales and technical leadership to maximize revenue and market penetration
Own marketing budget strategy and allocation, evaluating performance across campaigns to optimize investment outcomes
Sponsor and oversee high-impact promotional events and industry engagements to strengthen brand presence.
Comply with Company and department policies and standards; performs other duties as assigned
People Management
Accountable for team staffing and managing direct reports to include development, performance management, goal setting, and other managerial duties
Ensures direct reports are aware of and follow ethical business practices and Company’s Code of Conduct to maintain a supportive and productive working environment.
Minimum Requirements
Bachelor's degree in marketing, Business, Communications, or related field or equivalent education and/or experience
10 years of progressive experience in product marketing or related field
5 years leadership or people management experience
Preferred Requirements
Experience leading enterprise-wide product marketing strategy across multiple product lines or business units
Skills and Abilities
Demonstrated success leading business transformation, organizational change, and category performance improvement initiatives
Expertise in product marketing strategy, portfolio management, and go-to-market execution
Strong strategic and financial acumen, including budget ownership and ROI optimization
Creativity in developing product positioning, messaging, marketing campaigns, and promotional strategies
Ability to influence senior leadership and drive alignment across complex organizations
Advanced understanding of market dynamics, segmentation, and competitive positioning
Physical and Cognitive Demands
Communicate/Hearing Frequently
Communicate/Talking Frequently
Learn New Tasks or Concepts Frequently
Make Timely Decisions in the Context of a Workflow Frequently
Complete Tasks Independently Constantly
Maintain Focus Constantly
Remember Processes & Procedures Constantly
Stationary Position (Seated) Constantly
Vision Constantly
Hand/Eye Coordination Occasionally
Bend Rarely
Complete Tasks in a Noisy Environment Rarely
Feeling/Grasping/Handling Rarely
Move/Traverse Rarely
Repetitive Motions Rarely
Working Environment
Hazards Occasionally
Environmental Conditions
Office: This position primarily operates in a professional office environment in which…