Content Marketing Manager – Remote
Content Marketing | SEO | Brand Growth | Fintech | Organic Marketing
Position Type: Full-Time, Remote
Location: Pakistan
Working Hours: U.S. Business Hours
About the Role
At Pavago, we’re hiring on behalf of one of our clients for a Content Marketing Manager to lead the company’s content strategy, strengthen brand authority, and drive organic growth for a fast-growing fintech business.
This is not a traditional social media role. You’ll own the end-to-end content marketing function—developing content that educates, builds trust, grows audiences, and generates inbound opportunities across multiple digital channels.
Working closely with leadership, you’ll position the company as a trusted voice in fintech, cross-border payments, and diaspora-focused financial services through strategic storytelling, SEO, thought leadership, newsletters, webinars, podcasts, and digital PR.
If you’re equally passionate about strategy and execution, enjoy building brands through content, and thrive in fast-paced startup environments, this role is a strong fit.
What You’ll Own
Content Strategy & Brand Growth
Develop and execute a comprehensive content marketing strategy aligned with business objectives.
Build brand authority through:
Thought leadership
Educational content
Storytelling
Maintain a rolling 30-day content calendar.
Identify content opportunities around:
Fintech
Cross-border payments
Diaspora communities
Industry trends
Continuously optimize strategy based on audience engagement, SEO performance, and analytics.
Content Creation & Organic Marketing
Create high-quality:
Long-form articles
LinkedIn content
Newsletters
Case studies
Founder thought leadership
Produce AI-assisted short-form video content using modern creative tools.
Manage and grow the company’s presence across:
LinkedIn
X (Twitter)
Instagram
YouTube
Diaspora-focused communities
Ensure consistent messaging, tone, and brand voice across every channel.
SEO & Organic Growth
Conduct keyword research and content planning.
Optimize website and content for:
On-page SEO
Search visibility
Organic traffic
Improve search rankings through content-led SEO initiatives.
Monitor performance using:
Google Analytics (GA4)
Google Search Console
Refresh and optimize evergreen content for long-term growth.
Podcast, Webinar & Community Growth
Launch and manage podcast and webinar initiatives.
Coordinate:
Guest outreach
Speaker opportunities
Event promotion
Build engagement within fintech and diaspora communities.
Support audience nurturing and long-term community growth.
Drive participation across owned media channels.
Digital PR & Brand Amplification
Execute digital PR campaigns and media outreach.
Build relationships with:
Industry publications
Partners
Influencers
Coordinate guest appearances and collaboration opportunities.
Support founder branding and thought leadership initiatives.
Increase visibility across fintech and startup ecosystems.
Analytics & Performance Reporting
Monitor and report on:
Organic growth
SEO performance
Engagement metrics
Audience growth
Campaign performance
Analyze audience behavior and content effectiveness.
Present actionable recommendations to leadership.
Continuously optimize content based on performance data.
Requirements
Must-Have Qualifications
3–5 years of experience in:
Content Marketing
Brand Marketing
Digital Marketing
Strong portfolio demonstrating content-driven growth.
Experience managing organic social media strategies.
Strong copywriting and storytelling skills.
Hands-on experience using AI-powered content and video tools.
Proficiency with:
Google Analytics (GA4)
Google Search Console
Strong understanding of:
SEO fundamentals
Keyword research
On-page optimization
Excellent written English communication skills.
Nice to Have
Experience within:
Fintech
SaaS
Cross-border payments
Financial services
Experience launching:
Podcasts
Webinars
Founder-led media initiatives
Newsletter growth experience.
Digital PR or media…