Digital Marketing Specialist
Google Ads | SEO | Social Media | Performance Marketing | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, social media, and performance reporting.
This is an execution-focused role where you’ll directly impact traffic growth, lead generation, audience engagement, and marketing performance across paid and organic channels.
You’ll own campaign execution, optimize performance using data-driven insights, and continuously identify opportunities to improve visibility, conversions, and return on investment.
If you’re passionate about Google Ads, SEO, social media, and performance marketing, this role offers the opportunity to make a measurable impact within a growing organization.
What You’ll Own
Google Ads & Paid Search (Primary Focus)
Manage and optimize Google Ads campaigns across Search, Display, and Remarketing.
Conduct keyword research, audience targeting, competitor analysis, and campaign structuring.
Write and test high-converting ad copy, headlines, and calls-to-action.
Optimize campaign performance by improving CPC, CTR, CPA, ROAS, conversion rates, and quality scores.
Manage campaign budgets, bidding strategies, and performance pacing.
Identify opportunities to improve campaign scalability and lead generation.
SEO & Organic Growth
Conduct keyword research using SEMrush, Ahrefs, Google Search Console, or similar platforms.
Optimize metadata, headings, landing pages, website content, and internal linking.
Support technical and on-page SEO improvements.
Monitor keyword rankings, organic traffic, and search visibility.
Identify content gaps and opportunities to improve search performance.
Recommend SEO strategies that drive sustainable organic growth.
Social Media Management & Engagement
Manage social media engagement across Instagram, Facebook, and LinkedIn.
Support content scheduling, caption optimization, and post publishing.
Respond to comments, direct messages, and audience interactions.
Monitor engagement metrics, audience growth, and social performance.
Help improve brand visibility and online community engagement.
Reporting & Performance Analytics
Monitor campaign performance across paid advertising, SEO, and social media.
Analyze marketing performance using Google Analytics 4 (GA4), Google Ads, SEO platforms, and social analytics tools.
Prepare performance reports with actionable insights and optimization recommendations.
Maintain organized documentation of campaign updates, testing results, and optimization history.
Present data-driven recommendations that improve marketing performance.
Requirements
Must-Have Qualifications
Experience
3+ years of hands-on experience managing Google Ads campaigns.
3+ years of social media management and audience engagement experience.
Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms.
Experience managing performance-focused digital marketing campaigns.
Technical Skills
Google Ads
Google Analytics 4 (GA4)
Google Search Console
SEMrush, Ahrefs, or similar SEO platforms
Strong understanding of:
PPC
Paid Search
SEO
Audience Targeting
Conversion Optimization
Strong knowledge of marketing metrics including:
CPC
CTR
CPA
Conversions
ROAS
Excellent written communication and copywriting skills.
Ability to work independently in a remote environment.
Nice-to-Have
Experience managing multiple client accounts.
Background in SaaS, e-commerce, or B2B marketing.
Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization.
Familiarity with content marketing, marketing automation platforms, and CRM workflows.
Experience with Meta Ads or other paid social platforms.
What Makes You a Strong Fit
Highly execution-oriented and detail-focused.
Strong analytical mindset with a data-driven approach.
Comfortable…