GoHighLevel Marketing Operations Specialist – CRM, Email & Social Media
Full-Time | Remote | U.S. Business Hours (PST Preferred)
About the Role
At Pavago, one of our clients is hiring a GoHighLevel Marketing Operations Specialist to manage day-to-day marketing execution, CRM workflows, email campaigns, social media, and operational coordination.
This is a hands-on execution role — not a strategy-only position. You’ll work directly inside GoHighLevel (GHL) to manage automations, pipelines, nurture sequences, and lead follow-ups while also supporting content, social media, and broader business operations.
If you’re highly organized, comfortable with marketing technology, and know how to keep CRM + marketing + operational workflows running smoothly, this role is a strong fit.
What You’ll Own
GoHighLevel CRM & Marketing Automation
Build, manage, and optimize workflows inside GoHighLevel (GHL)
Create and maintain:
CRM automations
Nurture sequences
Email campaigns
Follow-up workflows
Lead pipelines
Maintain clean and accurate contact and pipeline records
Ensure leads and customers receive timely communication
Monitor workflows for errors, missed follow-ups, or automation gaps
Support funnels and outreach campaigns from setup through execution
Email Marketing & Lead Nurturing
Build and execute email campaigns within GoHighLevel
Manage automated lead nurture and follow-up sequences
Organize audience and contact data
Monitor campaign execution and engagement
Ensure leads move through the appropriate CRM stages
Improve follow-up consistency across marketing and sales workflows
Social Media & Content Execution
Create, schedule, and publish content across:
LinkedIn
Facebook
Instagram
Online communities
Manage comments, DMs, and community engagement
Maintain consistent brand messaging across channels
Track engagement and maintain performance reports
Support promotional and advertising campaign execution
Content Creation & Digital Assets
Create and edit:
Short-form videos
Social media clips
Graphics
Marketing assets
Use tools such as:
Canva
Veed
Opus Clips
Format and organize:
Guides
Scripts
Workbooks
Program materials
Maintain consistent branding and organization across digital assets
Operational & Executive Support
Coordinate calendars, scheduling, and day-to-day operational workflows
Maintain task trackers, project workflows, and documentation
Support leadership with execution and follow-through
Keep files, records, and communication systems organized
Identify workflow gaps and recommend practical improvements
Program & Membership Operations
Maintain digital program and membership materials
Support participant onboarding and communication
Track member progress and follow-ups
Troubleshoot minor platform and workflow issues
Ensure participant and membership processes run smoothly
Lead Generation & Research
Research Ideal Client Profiles (ICPs)
Build prospect lists and outreach databases
Support lead generation and outreach campaigns
Assist with basic website updates and account setup
Conduct operational and marketing research
Compile structured reports and insights for leadership
Required Experience & Skills
Experience in one or more of the following:
Marketing Operations
Marketing Coordination
Executive Assistance
Operations Support
Virtual Assistance
Hands-on GoHighLevel (GHL) experience
Experience with:
CRM management
Marketing automation
Email campaigns
Lead nurturing and follow-ups
Strong proficiency with:
Google Workspace
Google Sheets
Google Calendar
Google Drive
Experience with social platforms including LinkedIn, Facebook, and Instagram
Familiarity with content tools such as Canva, Veed, or Opus Clips
Strong written English communication
Excellent organization and multitasking skills
Ability to work independently with minimal supervision
Availability during U.S. PST business hours
Nice to Have
Experience supporting founders, coaches, or entrepreneurial businesses
Community or membership management experience
Experience building…