Inbound Marketer (SEO, Content Marketing & Lead Generation) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Hiring Locations: Mexico, Colombia, Brazil, Pakistan, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a creative, performance-focused Inbound Marketer to build and scale content-driven marketing systems that generate organic traffic, qualified leads, pipeline, and conversions .
This role goes beyond traditional SEO or content writing. You’ll connect search intent, content strategy, lead generation, and conversion optimization to turn organic visibility into measurable business growth.
You’ll create and optimize:
SEO-driven content
Website and landing pages
Lead magnets
Inbound funnels
Conversion-focused marketing assets
Content distribution strategies
You’ll also help the business adapt to the changing search landscape, including AI-driven discovery, LLM visibility, and modern SEO .
If you understand how to turn search → content → conversion → pipeline , this role is a strong fit.
What You’ll Own
SEO Content & Organic Growth
Create high-quality content designed to drive:
Organic traffic
Search visibility
Engagement
Qualified leads
Conversions
Write and optimize:
SEO blog posts
Website pages
Landing pages
Inbound marketing assets
Conversion-focused content
Optimize content for:
Traditional search engines
Search intent
Featured snippets
AI-driven discovery
LLM visibility
Build content around business outcomes rather than rankings alone.
Inbound Marketing & Lead Generation
Execute inbound strategies across:
SEO
Content marketing
Social media distribution
Website experiences
Lead generation funnels
Connect content, distribution, and conversion across the full customer journey.
Develop scalable systems that consistently move prospects from:
Discovery → Engagement → Lead → Opportunity
Identify opportunities to improve organic acquisition and inbound pipeline generation.
Lead Magnets & Conversion Assets
Plan and develop lead magnets such as:
Guides
Checklists
Playbooks
Gated resources
Downloadable content
Write conversion-focused:
Calls-to-action (CTAs)
Landing page copy
Thank-you pages
Nurture copy
Follow-up messaging
Collaborate with marketing and design teams to improve conversion rates throughout the funnel.
Research & Content Strategy
Research:
Target audiences
Search intent
Competitors
Keyword opportunities
Industry trends
Customer pain points
Identify:
Content gaps
Keyword opportunities
High-intent topics
Inbound growth opportunities
New content and distribution angles
Develop content campaigns designed to generate both traffic and pipeline .
Stay current with changes in:
SEO
AI-assisted search
AI-driven content discovery
Content distribution
Search behavior
Analytics & Performance Optimization
Monitor performance using:
Google Search Console (GSC)
Google Analytics 4 (GA4)
SEMrush
Ahrefs
Track and analyze:
Organic traffic
Keyword rankings
Search visibility
Engagement
Conversion rates
Lead magnet performance
Qualified inbound leads
Pipeline contribution
Use performance data to continuously improve content, funnels, and distribution.
What Makes You a Strong Fit
You:
Think beyond rankings and traffic
Understand how content contributes to leads and revenue
Know how to match content with search intent
Combine strong writing with analytical thinking
Understand inbound funnels and conversion strategy
Proactively identify new growth opportunities
Are interested in how AI is changing search and content discovery
Optimize based on business outcomes rather than vanity metrics
Can independently execute in a fast-moving environment
Required Experience & Skills
Must-Have
Proven experience in:
Inbound marketing
Content marketing
SEO content writing
Organic lead generation
Strong understanding of:
SEO
Search intent
Keyword research
Inbound marketing funnels
Content distribution
Ability to create high-quality, SEO-optimized and conversion-focused…