Marketing Automation Specialist – HubSpot, Marketo, Pardot, Email Marketing & CRM | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (flexibility for launches and reporting cycles)
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing campaigns, email workflows, lead nurturing systems, and CRM processes.
This is a hands-on, execution-focused role for someone who understands how marketing automation translates into qualified leads, pipeline, and revenue.
You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, or Klaviyo , owning everything from workflow creation and segmentation to lead scoring, campaign optimization, and reporting.
If you enjoy building scalable marketing systems, working with data, and continuously improving campaign performance, this role is a strong fit.
What You’ll Own
Marketing Automation & Workflows
Build and optimize automated marketing workflows
Create nurture sequences, drip campaigns, and triggered campaigns
Design and implement lead scoring models
Build lifecycle-based automation and follow-up sequences
Test and troubleshoot workflow logic
Monitor automations to ensure reliable execution
Identify opportunities to reduce manual marketing processes
Email Marketing & Campaign Execution
Build, launch, and manage email campaigns using HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo , or similar platforms
Create responsive, on-brand, and conversion-focused email templates
Manage campaign scheduling and deployment
A/B test subject lines, copy, CTAs, and send times
Monitor deliverability and engagement
Continuously optimize campaigns based on performance data
Lead Scoring, Segmentation & Lifecycle Management
Build and maintain lead scoring frameworks
Segment audiences based on:
Persona
Industry
Behavior
Engagement
Lifecycle stage
Create targeted campaigns for different audience segments
Maintain accurate lifecycle stages and lead statuses
Improve lead qualification and movement through the marketing funnel
CRM & Sales Alignment
Connect marketing automation workflows with Salesforce, HubSpot CRM, Zoho , or similar systems
Ensure accurate lead routing and timely sales handoffs
Maintain alignment between marketing and sales lifecycle stages
Collaborate with sales teams to improve lead quality
Identify gaps between marketing-generated leads and sales follow-up
Support campaign-to-pipeline and campaign-to-revenue attribution
Data Management & CRM Hygiene
Maintain clean and organized marketing databases
Identify and remove duplicate or inactive contacts
Maintain accurate contact properties and segmentation data
Monitor data quality across marketing and CRM systems
Support imports, exports, mapping, and database updates
Maintain compliance with GDPR, CAN-SPAM, CCPA , and applicable data privacy requirements
Analytics & Reporting
Track campaign performance including:
Open rates
Click-through rates (CTR)
Conversions
Lead-to-opportunity rates
Pipeline contribution
Revenue impact
Build dashboards using HubSpot, Marketo, Power BI, Tableau , or similar tools
Analyze funnel and campaign performance
Present findings with clear, actionable recommendations
Improve visibility into marketing attribution and ROI
Continuous Optimization
Monitor campaign and workflow performance regularly
Test new messaging, audiences, sequences, and automation strategies
Identify bottlenecks within marketing funnels
Recommend improvements to increase conversion and ROI
Stay current with marketing automation tools and best practices
Improve processes to make marketing operations more scalable and efficient
Requirements
Must-Have
2+ years of experience with marketing automation platforms such as HubSpot, Marketo, Pardot, ActiveCampaign , or similar
Hands-on experience building marketing automation workflows
Experience creating nurture and drip campaigns
Experience with lead scoring and audience…