Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote
Position Type: Full-Time, Remote
Working Hours: EST / U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools .
This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.
You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.
What You’ll Own
GoHighLevel & Marketing Automation
Build and manage workflows inside GoHighLevel (GHL)
Create automated email, SMS, follow-up, and nurture sequences
Build and maintain CRM pipelines and lead stages
Connect forms, landing pages, calendars, funnels, and CRM workflows
Automate repetitive marketing and operational processes
Monitor automation performance and troubleshoot workflow issues
Ensure leads are properly captured, routed, tracked, and followed up with
Prevent lead leakage across the marketing and sales funnel
Funnels & Conversion Optimization
Build landing pages, lead-generation funnels, and booking flows
Create clear conversion paths from initial engagement through booked calls
Improve funnel messaging, structure, and user experience
Monitor conversion rates and identify drop-off points
Test and optimize funnel elements based on performance
Continuously improve lead-to-booking conversion rates
ManyChat & Instagram DM Automation
Build and manage ManyChat automation workflows
Create Instagram DM funnels using keyword and engagement triggers
Build automated replies, qualification flows, and lead capture sequences
Connect ManyChat leads with GoHighLevel and other marketing systems
Turn Instagram engagement into qualified leads and booked calls
Monitor and optimize DM automation performance
AI Content & Repurposing
Use ChatGPT, HeyGen , and similar AI tools to accelerate marketing execution
Turn long-form or raw content into multiple marketing assets
Batch-create content for LinkedIn, Instagram, email, and short-form platforms
Develop content that supports lead generation and conversion — not just engagement
Build repeatable AI-assisted content workflows
Identify opportunities to increase content output without sacrificing quality
Short-Form Video & Content
Repurpose long-form content into Reels, Shorts, and social clips
Perform basic video editing using CapCut, Descript, or similar tools
Create multiple short-form assets from existing content
Optimize content for different social platforms and audiences
Support consistent content production and distribution
Integrations & Workflow Automation
Connect marketing systems using Zapier, Make, n8n , or similar tools
Build reliable workflows between CRM, forms, funnels, calendars, and marketing platforms
Troubleshoot broken integrations and automation logic
Reduce manual work through scalable systems
Document important workflows and automation processes
Paid Lead Generation
Support Facebook and Instagram lead-generation campaigns
Assist with campaign setup and lead-flow management
Monitor lead quality and acquisition performance
Ensure paid leads enter the correct CRM and nurture workflows
Help improve and scale paid acquisition as lead-generation systems mature
Must-Have Experience & Skills
Strong hands-on experience with GoHighLevel
Proven experience building:
Lead-generation funnels
CRM workflows and pipelines
Email and SMS automations
Booking systems
Follow-up and nurture sequences
Strong ManyChat experience, particularly Instagram DM automation
Strong understanding of lead generation and conversion funnels
Experience using ChatGPT and AI tools within marketing workflows
Experience with content repurposing and…