Cold Email Outreach Specialist – Outbound Lead Generation & Deliverability | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Preferred Locations: LATAM, South Africa, Philippines, Pakistan
About the Role
At Pavago, one of our clients is hiring a Cold Email Outreach Specialist / Outbound Lead Generation Representative to generate qualified pipeline through targeted, data-driven outbound email campaigns.
This is a hands-on role with ownership of the full cold email workflow — from prospect research and list building to campaign setup, copywriting, deliverability, optimization, reply management, and lead qualification.
This is not a passive list-sending role. You should understand how targeting, messaging, domain reputation, inbox health, and deliverability work together to drive outbound performance.
If you know how to build targeted lists, write cold emails that generate responses, maintain healthy sending infrastructure, and continuously optimize campaigns based on data, this role is a strong fit.
What You’ll Own
Prospect Research & List Building
Build highly targeted B2B prospect lists using:
Apollo
ZoomInfo
LinkedIn Sales Navigator
Crunchbase
Segment prospects by ICP, industry, role, company size, and geography
Research prospects and companies to identify personalization opportunities
Validate and clean lead data using tools such as NeverBounce, ZeroBounce, or Clearout
Maintain accurate and organized prospect databases
Cold Email Campaign Execution
Write compelling cold email copy, subject lines, and CTAs
Build and launch multi-step outbound sequences across 4–8 touchpoints
Personalize messaging using prospect, company, and industry insights
Manage campaign setup, scheduling, and sending workflows
Monitor campaigns daily and identify opportunities for improvement
Maintain consistent outbound campaign volume without sacrificing quality
Deliverability & Inbox Health
Manage domain and inbox warmup using platforms such as:
Instantly
Smartlead
Lemlist
Mailwarm
Monitor sender reputation, bounce rates, spam signals, and inbox health
Manage inbox and sending-account rotation
Identify deliverability problems before they significantly impact campaign performance
Troubleshoot common sending and inbox-placement issues
Understand the fundamentals of SPF, DKIM, and DMARC
Campaign Optimization & A/B Testing
A/B test:
Subject lines
Email copy
CTAs
Personalization
Send times
Track campaign performance including:
Open rates
Reply rates
Positive reply rates
Bounce rates
Qualified conversations
Identify underperforming campaigns and diagnose potential causes
Continuously improve targeting, messaging, and campaign structure based on data
Maintain organized reporting dashboards and campaign documentation
Lead Qualification & CRM Management
Monitor campaign replies and categorize responses accurately
Identify interested and qualified prospects
Route qualified opportunities to SDRs, Account Executives, or sales leadership
Provide clear notes and context during lead handoffs
Maintain accurate CRM records using:
HubSpot
Salesforce
Zoho
Similar CRM platforms
Ensure outreach and engagement data remains clean and up to date
Compliance & Outreach Best Practices
Follow applicable outbound email requirements, including CAN-SPAM, GDPR, and CCPA
Maintain suppression and opt-out lists
Ensure unsubscribe requests are handled correctly
Follow responsible sending practices designed to protect domain and sender reputation
Must-Have Experience & Skills
1–2+ years of experience in cold email outreach, outbound lead generation, SDR, or outbound marketing
Hands-on experience managing cold email campaigns
Experience with platforms such as:
Apollo
Instantly
Smartlead
Lemlist
Woodpecker
Strong cold email copywriting skills
Experience building prospect lists and segmenting audiences
Understanding of cold email deliverability fundamentals
Strong Excel or Google Sheets skills
Excellent written English communication
Strong attention to…