Paid Media Specialist (Google Ads, Meta Ads & Performance Marketing) – Remote
Job Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Reports To: Marketing Director / Head of Growth
About the Role
At Pavago, one of our clients is hiring a Paid Media Specialist to own paid advertising strategy, campaign execution, and performance optimization across Google Ads, Meta Ads, and other digital advertising platforms.
This is not a campaign monitoring role.
You’ll be responsible for:
Paid media strategy and execution
Lead generation and customer acquisition
Campaign optimization
Budget management
Landing page performance
Data analysis and reporting
You’ll work closely with marketing leadership to drive measurable business growth through continuous testing, optimization, and data-driven decision-making.
If you think in terms of CPL, CPA, ROAS, conversion rates, and revenue growth , this role is built for you.
What You’ll Own
Google Ads Management
Plan, launch, and optimize campaigns across:
Google Search
Display
Performance Max (PMax)
Local Services Ads (LSA)
Manage:
Keyword research
Match types
Negative keywords
Bid strategies
Ad copy
Monitor budgets, campaign pacing, and daily performance.
Identify opportunities to improve efficiency and scale successful campaigns.
Meta Ads Management
Build and optimize campaigns across:
Facebook
Instagram
Manage campaigns focused on:
Brand awareness
Lead generation
Remarketing
Build and optimize:
Custom audiences
Lookalike audiences
Retargeting campaigns
Collaborate with creative teams to improve ad copy, imagery, video assets, and overall creative performance.
Landing Pages & Conversion Optimization
Work with landing page platforms such as:
Unbounce
Instapage
Similar tools
Conduct A/B testing on:
Headlines
CTAs
Forms
Layouts
Continuously improve landing page conversion rates through testing and optimization.
Performance Analysis & Reporting
Build weekly and monthly performance reports.
Monitor:
Cost Per Lead (CPL)
Cost Per Acquisition (CPA)
Return on Ad Spend (ROAS)
Conversion Rate (CVR)
Click-Through Rate (CTR)
Identify trends, optimization opportunities, and performance issues early.
Present actionable recommendations backed by campaign data.
What Makes You a Strong Fit
You think in business outcomes—not vanity metrics.
You treat advertising budgets like your own investment.
You proactively identify issues before they become problems.
You continuously test, optimize, and improve performance.
You stay current with advertising platform updates and industry trends.
You thrive in fast-paced, performance-focused environments.
You take ownership of campaign performance from strategy through optimization.
Required Experience & Skills
Experience
3+ years of hands-on paid media management experience.
Proven experience managing:
Google Ads
Google Search
Performance Max (PMax)
Local Services Ads (LSA)
Experience managing Meta Ads campaigns end-to-end.
Experience managing monthly advertising budgets of $50,000+ .
Core Skills
Strong analytical and problem-solving abilities.
Proven ability to optimize campaigns based on performance data.
Experience managing multiple campaigns simultaneously.
Excellent written and verbal English communication skills.
Comfortable working independently in a remote environment.
Nice-to-Have
Experience in:
Home services
B2B
Local service businesses
Familiarity with:
HubSpot
CallRail
CRM platforms
Call tracking systems
Experience supporting:
Multi-location businesses
Franchise organizations
Basic HTML and CSS knowledge for landing page updates.
What a Typical Day Looks Like
Review paid media dashboards and campaign performance.
Optimize bids, budgets, audiences, and ad creatives.
Launch new Google and Meta campaigns.
Monitor campaign pacing and advertising spend.
Test new ad copy, creatives, and landing pages.
Analyze campaign data and identify optimization opportunities.
Prepare reports and growth recommendations.
Collaborate with marketing leadership on campaign…