Performance Marketing Specialist – Google Ads, Meta Ads & Paid Media | Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
Preferred Locations: Pakistan, LATAM, South Africa, Philippines
About the Role
At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels .
This is a hands-on paid media role focused on measurable growth and acquisition performance — not simply campaign coordination.
You’ll own campaign execution, budget optimization, conversion tracking, A/B testing, attribution, and performance reporting, with a focus on improving ROAS, CPA, CPL, and conversion rates .
You’ll collaborate with creative, content, sales, and marketing teams to turn advertising spend into qualified leads, customers, and revenue.
If you’re a data-driven marketer who enjoys testing, optimizing, and scaling campaigns, this role is a strong fit.
What You’ll Own
Paid Media Campaign Management
Build, launch, and manage campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Other relevant paid channels
Manage campaigns focused on lead generation, customer acquisition, sales, revenue, and brand growth
Develop and test audiences, messaging, creatives, and campaign structures
Manage campaign budgets, bidding strategies, targeting, and placements
Scale winning campaigns while maintaining performance efficiency
Campaign Optimization & Growth
Monitor campaign performance and optimize accounts regularly
Improve key metrics including:
Return on Ad Spend (ROAS)
Cost Per Acquisition (CPA)
Cost Per Lead (CPL)
Click-Through Rate (CTR)
Conversion Rate
Identify underperforming campaigns and implement improvements
Test new channels, audiences, formats, and acquisition strategies
Scale successful campaigns based on performance data
A/B Testing & Experimentation
Develop and execute structured tests across:
Ad creatives
Copy and messaging
Audiences
Landing pages
Offers
Bidding strategies
Analyze test results and identify winning variations
Use campaign learnings to continuously improve acquisition performance
Analytics, Attribution & Conversion Tracking
Track campaign performance using:
Google Analytics
Google Tag Manager
Advertising platform dashboards
Monitor CTR, CPC, CPL, CPA, ROAS, and conversion rates
Maintain accurate conversion tracking and attribution
Analyze funnel performance from ad click through conversion
Troubleshoot tracking issues and data inconsistencies
Identify performance trends and growth opportunities through campaign data
Funnel & Conversion Optimization
Understand the full customer acquisition journey from impression to conversion
Identify funnel drop-offs and recommend improvements
Collaborate with marketing and sales teams to improve lead quality
Support landing page and conversion rate optimization initiatives
Ensure paid acquisition campaigns align with revenue and business growth objectives
Reporting & Performance Insights
Prepare weekly and monthly campaign reports
Translate performance data into clear, actionable recommendations
Monitor budget utilization and campaign efficiency
Identify opportunities to scale profitable campaigns
Communicate performance trends, challenges, and recommendations to stakeholders
Creative & Cross-Functional Collaboration
Partner with designers and content teams on advertising assets
Provide data-backed feedback on:
Ad creative
Copy
Offers
Landing pages
Collaborate with sales teams to understand lead quality and downstream conversion
Help align paid acquisition with broader marketing initiatives
Requirements
3+ years of hands-on performance marketing or paid media experience
Proven experience managing campaigns across Google Ads, Meta Ads, LinkedIn Ads, or similar platforms
Strong understanding of:
PPC
Paid acquisition
Conversion tracking
Attribution
Funnel optimization
Audience targeting
Experience with Google Analytics,…