PPC Specialist (Google Ads & Performance Marketing) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours
About the Role
At Pavago, one of our clients is hiring a PPC Specialist to take ownership of paid media performance across a rapidly growing, multi-location home services organization.
This is not a campaign monitoring role.
You’ll be responsible for driving measurable business growth by improving lead generation, optimizing advertising spend, reducing acquisition costs, and identifying opportunities to scale campaigns across multiple markets.
You’ll manage Google Ads, Local Services Ads (LSA), landing page optimization, and Meta Ads while working closely with marketing leadership to maximize return on advertising spend.
If you think in terms of qualified leads, booked jobs, CPA, CPL, and ROAS , this role is built for you.
What You’ll Own
Google Ads & Paid Search Management
Manage Google Ads MCC accounts across multiple markets and service areas.
Optimize Search campaigns for active service locations.
Manage:
Campaign budgets
Bidding strategies
Keyword research and expansion
Negative keywords
Audience targeting
Perform ongoing search term analysis to identify new opportunities and eliminate wasted spend.
Monitor campaign performance daily and implement optimizations that improve lead quality and conversion volume.
Continuously test bidding strategies and campaign structures.
Ensure accurate conversion tracking, attribution, and reporting.
Local Services Ads (LSA)
Manage and optimize Local Services Ads across multiple markets.
Monitor:
Lead quality
Budget pacing
Dispute management
Account health
Maintain strong visibility and performance across all service locations.
Identify opportunities to increase lead volume while maintaining cost efficiency.
Landing Page Optimization & CRO
Build and optimize landing pages using:
Unbounce
Instapage
Similar platforms
Monitor landing page performance by:
Market
Campaign
Service category
Conduct A/B testing on:
Headlines
Calls-to-action
Forms
Layouts
User experience
Develop new location-specific landing pages to support business expansion.
Identify conversion bottlenecks and implement improvements that increase lead generation.
Reporting & Performance Analysis
Build weekly and monthly performance reports.
Monitor:
Cost Per Lead (CPL)
Cost Per Booked Job
Cost Per Acquisition (CPA)
Conversion Rate
Return on Ad Spend (ROAS)
Analyze campaign trends and identify growth opportunities.
Monitor budget pacing and recommend allocation adjustments.
Present clear recommendations on what to scale, optimize, or discontinue.
Paid Social Advertising
Manage Facebook and Instagram lead generation campaigns.
Build and optimize:
Custom audiences
Retargeting campaigns
Lookalike audiences
Collaborate with creative teams to test new ad creatives.
Improve campaign efficiency while lowering cost per lead.
Growth & Strategic Initiatives
Identify opportunities to improve marketing performance and efficiency.
Stay current on:
Google Ads updates
Meta platform changes
AI-powered marketing tools
Automation technologies
Recommend scalable growth strategies based on campaign data.
Support expansion into new markets through data-driven advertising initiatives.
What Makes You a Strong Fit
You think in business outcomes—not vanity metrics.
You focus on qualified leads, booked jobs, CPA, and ROAS.
You proactively solve problems without waiting for direction.
You’re comfortable managing large advertising budgets.
You enjoy testing, optimizing, and scaling campaigns across multiple markets.
You understand the relationship between paid traffic, landing pages, conversion rates, and revenue.
You thrive in high-accountability, performance-focused environments.
Required Experience & Skills
Experience
3+ years of hands-on Google Ads management experience.
Proven experience owning campaign performance from strategy through optimization.
Experience managing:
Google Search Ads
Google Local Services Ads…