Senior Media Buyer (Meta Ads Specialist) – Remote
Meta Ads | Facebook & Instagram Advertising | Performance Marketing | Creative Strategy
Position Type: Full-Time, Remote
Working Hours: U.S. Eastern Time (EST)
Location: Remote
About the Role
At Pavago, one of our clients is hiring a Senior Media Buyer (Meta Ads Specialist) to take full ownership of paid social advertising across multiple client and internal accounts.
This is far more than a campaign management role. You’ll own the entire performance lifecycle—from campaign strategy and creative direction to optimization, scaling, and performance reporting. Working in a fast-paced, performance-driven environment, you’ll leverage data, creative testing, and audience insights to drive measurable business growth.
If you’ve successfully managed significant advertising budgets, consistently improved campaign performance, and understand how creative, offers, and analytics work together to generate results, this role is built for you.
What You’ll Own
Meta Ads Strategy & Campaign Management
Build, launch, manage, and optimize Facebook and Instagram advertising campaigns.
Own campaign performance from planning through scaling.
Manage multiple client and internal ad accounts simultaneously.
Oversee monthly advertising budgets ranging from $10K–$250K+ .
Scale profitable campaigns while maintaining efficiency and profitability.
Creative Strategy & Performance Marketing
Develop high-converting campaign concepts, hooks, and messaging.
Write compelling ad copy focused on improving:
CTR
CPL
CPA
ROAS
Create detailed creative briefs for designers, editors, and content creators.
Lead creative strategy across:
Static image ads
UGC-style videos
Video scripts
AI-assisted creative workflows
Continuously test new creative angles and messaging.
Campaign Optimization & Analytics
Monitor campaign performance daily.
Analyze:
CTR
CPC
CPL
CPA
ROAS
Frequency
Conversion Rates
Optimize audiences, creatives, offers, placements, and landing pages.
Identify winning campaigns and scale them strategically.
Troubleshoot underperforming campaigns using data-driven insights.
Cross-Functional Collaboration
Partner with creative teams to produce high-performing advertising assets.
Collaborate with leadership on growth initiatives and campaign priorities.
Align paid advertising with broader marketing and revenue objectives.
Stay current with Meta platform updates and advertising best practices.
Requirements
Must-Have Qualifications
Experience
3+ years of hands-on experience managing Facebook and Instagram advertising.
Proven experience managing at least $10,000/month in Meta ad spend.
Experience managing 5 or more advertising accounts simultaneously.
Core Skills
Strong expertise with:
Meta Ads Manager
Facebook Business Suite
Meta Pixel
Conversion Tracking
Attribution Modeling
Funnel Optimization
Excellent analytical and performance optimization skills.
Strong direct-response copywriting and messaging abilities.
Ability to identify and scale winning creatives.
Deep understanding of performance marketing principles.
Excellent written and verbal English communication skills.
Reliable remote work environment with high-speed internet.
Nice to Have
Experience managing $100K–$250K+ monthly advertising budgets.
Strong understanding of full-funnel marketing strategy.
Experience producing or managing UGC advertising campaigns.
Ability to brief creators, editors, and designers effectively.
Experience using AI tools such as:
ChatGPT
AI creative generation tools
Creative automation platforms
Familiarity with:
GoHighLevel (GHL)
Close CRM
Similar marketing platforms
Previous experience within agencies or high-growth marketing teams.
Tools & Platforms
Meta Ads Manager
Facebook Business Suite
Meta Pixel
ChatGPT & AI Creative Tools
GoHighLevel (Preferred)
Close CRM (Preferred)
Marketing Analytics Platforms
What Makes You a Strong Fit
Highly analytical with a performance-first mindset.
Strong creative instincts backed by data.
Comfortable…