SEO Specialist (Technical SEO, Content & Organic Growth) – Remote
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
About the Role
At Pavago, one of our clients is hiring an SEO Specialist to improve search visibility, increase organic rankings, and drive sustainable inbound traffic and conversions.
This is a hands-on SEO role covering technical SEO, keyword strategy, on-page optimization, content SEO, link building, and performance analytics .
You’ll work closely with content, marketing, design, and development teams to ensure websites are technically healthy, search-friendly, authoritative, and continuously improving.
If you understand both the technical and content sides of SEO and enjoy using data to uncover growth opportunities, this role is a strong fit.
What You’ll Own
Keyword Research & SEO Strategy
Conduct in-depth keyword research using:
SEMrush
Ahrefs
Google Keyword Planner
Map keywords according to search intent, user behavior, and buyer journey stages.
Identify:
Ranking opportunities
Content gaps
Competitor weaknesses
High-value search terms
Build SEO strategies aligned with organic traffic, lead generation, and conversion goals.
Prioritize SEO opportunities based on potential business impact.
On-Page SEO & Content Optimization
Optimize:
Title tags
Meta descriptions
Headings
URLs
Internal links
Image alt text
Implement structured data and schema markup where applicable.
Conduct content audits and identify pages requiring optimization, consolidation, or expansion.
Ensure content balances search optimization with readability and brand voice.
Optimize landing pages and existing content for rankings and conversions.
Technical SEO
Conduct technical audits using Screaming Frog, Sitebulb, SEMrush, and similar tools.
Identify and resolve:
Crawl errors
Indexation issues
Duplicate content
Broken links
Redirect problems
Canonicalization issues
Manage and optimize:
XML sitemaps
Robots.txt
Canonical tags
Crawl architecture
Improve Core Web Vitals, page speed, mobile usability, and overall technical performance.
Collaborate with developers to prioritize and implement technical fixes.
Off-Page SEO & Link Building
Develop scalable, ethical backlink strategies.
Execute outreach through:
Partnerships
Guest posting
Digital PR
Relevant industry opportunities
Monitor backlink profiles and identify low-quality or potentially harmful links.
Support backlink cleanup or disavowal when appropriate.
Improve website authority and organic trust signals over time.
Analytics & SEO Reporting
Monitor:
Keyword rankings
Organic traffic
Search impressions
Engagement
Leads and conversions
Use Google Analytics and Google Search Console to analyze performance.
Build reporting dashboards using Looker Studio, Power BI, or similar platforms.
Prepare weekly and monthly SEO reports with clear insights and recommendations.
Adjust strategies based on performance data, search trends, and algorithm changes.
Cross-Functional SEO Support
Partner with writers to create SEO-focused content.
Collaborate with developers on technical implementation.
Support marketing and design teams with landing page optimization.
Provide SEO guidance during:
Website redesigns
Site migrations
Product launches
New content initiatives
Ensure SEO considerations are incorporated early into website and marketing projects.
Required Experience & Skills
2+ years of professional SEO experience.
Hands-on experience with:
SEMrush
Ahrefs
Screaming Frog
Google Analytics
Google Search Console
Strong understanding of:
Technical SEO
On-page SEO
Off-page SEO
Keyword research
Search intent
Link building
Experience working with CMS platforms such as:
WordPress
Webflow
Shopify
Strong analytical and problem-solving abilities.
Ability to turn SEO data into actionable recommendations.
Strong written and verbal English communication skills.
Preferred Experience
Proven experience improving competitive keyword rankings.
Advanced technical SEO auditing experience.
Experience…