Social Media Manager (Content Strategy, Community & Growth) – Remote | U.S. Hours
Position Type: Full-Time, Remote
Working Hours: U.S. Client Business Hours
Location: Remote — LATAM, Pakistan, Philippines & South Africa Preferred
About the Role
At Pavago, one of our clients is hiring a Social Media Manager to own social media strategy, content execution, community engagement, and performance across multiple digital platforms.
This is a hands-on role for someone who understands how to turn content → engagement → audience growth → measurable business impact .
You’ll manage and grow the brand across:
LinkedIn
Instagram
TikTok
Facebook
X (Twitter)
YouTube
You’ll work closely with marketing, creative, and leadership teams to ensure the brand maintains a consistent, relevant, and engaging presence.
If you understand what performs on each platform, how to build an engaged community, and how to use data to improve content , this role is a strong fit.
What You’ll Own
Social Media Strategy & Growth
Develop and execute a social media strategy aligned with marketing and business goals.
Build platform-specific growth strategies
Define KPIs for:
Engagement
Reach
Audience growth
Website traffic
Leads and conversions
Build and manage social media content calendars
Identify emerging trends, formats, and content opportunities
Continuously test and refine the strategy based on performance
Content Creation & Publishing
Create compelling, platform-native social content.
Write and edit:
Social posts
Hooks
Captions
Threads
Short-form copy
Repurpose long-form content into social-first formats
Adapt content for different platforms and audiences
Collaborate with designers and video editors on multimedia content
Maintain consistency across brand voice, messaging, and visual identity
Schedule and publish content using tools such as:
Hootsuite
Sprout Social
Buffer
HubSpot
Community Management & Engagement
Own day-to-day audience engagement.
Monitor:
Comments
DMs
Mentions
Tags
Audience conversations
Respond professionally and promptly
Start and participate in relevant conversations
Build stronger relationships with followers and community members
Amplify relevant user-generated content (UGC)
Escalate customer service or reputation concerns when appropriate
Social Campaign Execution
Support and execute social campaigns around:
Product launches
Events
Brand initiatives
Promotions
Partnerships
Collaborate with paid media teams to align organic and paid social strategies.
Support:
Influencer collaborations
UGC campaigns
Strategic partnerships
Social promotions
Analytics & Performance Optimization
Track what actually works — and use those insights to improve future content.
Monitor:
Engagement
Reach
Impressions
Follower growth
Website traffic
Leads
Conversions
Content performance
Use native analytics, Google Analytics, Sprout Social, and similar tools to identify trends.
Prepare weekly and monthly performance reports
Conduct content and campaign A/B tests
Identify top-performing formats and topics
Recommend improvements based on data
Adjust content strategy based on audience behavior
Cross-Functional Collaboration
Work closely with:
Marketing
Content
Design
Video
PR
Customer Support
Leadership
Share audience insights and social performance learnings to improve:
Messaging
Campaigns
Brand positioning
Content strategy
What Makes You a Strong Fit
You:
Understand that each social platform requires a different content approach
Know how to create content people actually want to engage with
Have strong instincts for hooks, storytelling, trends, and digital culture
Can balance creativity with performance data
Understand the difference between vanity metrics and meaningful growth
Are comfortable engaging directly with audiences
Can manage multiple channels without sacrificing consistency
Stay current with changing algorithms, formats, and platform trends
Are proactive, organized, and comfortable moving quickly
Required Experience & Skills
2+ years of professional social…