Company Mission
Payhawk is one AI-powered spend management platform for scaling businesses — corporate cards, expense management, procurement, and accounts payable, unified in one place. We serve finance teams across 32+ countries, cutting month-end close time and reconciling 99.7% of transactions with zero manual touch. AI runs through the platform as core infrastructure, not a bolted-on feature — and we hire the top 1% of talent in every function to keep building it that way.
Why Payhawk
Payhawk, where the bold builders make an impact.
We're not a family, we're a high-performance team — and that's deliberate. We debate, ideate, and push each other to be better, because the best ideas come from direct feedback. We've already made history as Bulgaria's first unicorn, but the ambition doesn't stop there: if you want to grow fast - own it; do not wait for it.
Give : Honest opinions, real ownership, a focus on outcomes.
Get : A front-row seat to a market leader in one of the fastest-moving industries.
The role, in one line
You will own organic and AI-search visibility for one or more Payhawk product areas and regional markets, across every place buyers now search: classic results, AI Mode, ChatGPT, Gemini, Claude, YouTube, Reddit, review sites and more.
What you will own
SEO and AI visibility
Build and run the SEO and AI-search plan for your products and regions. Keep it aligned with the global SEO strategy and with product and Growth goals.
Optimise content so it gets included and cited in AI Overviews, AI Mode, ChatGPT, Claude, Gemini and other LLM surfaces.
Track how often the brand appears in AI assistants, in what context and with what sentiment, using prompt tracking and citation share. Use what you learn to refine topics and copy.
Contribute to authority building (links, mentions, citations) for your product lines and markets.
A/B test schema variants, content formats and copy to measure the uplift in organic and AI outcomes.
Content and on-page
Write briefs and QA content so it is people-first, shows experience and depth (E-E-A-T), and matches search intent and brand voice.
Build topic clusters and entity maps for your area, working in topics rather than single keywords.
Apply snippet-ready patterns: FAQs, how-tos, lists and summaries.
Localise priority content and adapt English on-page optimisation for our local markets, supported by internal systems and the team.
Technical SEO for your products and regions
Run audits and analyse log files. Prioritise fixes with the Web team, validate deployments and prevent regressions.
Maintain crawlability, indexation, Core Web Vitals, hreflang and accessibility (WCAG), so both users and AI crawlers can read your pages.
Define the requirements for structured data, internal linking, llms.txt, robots.txt and markdown page versions in your area. Flag site-wide issues to the SEO Director and help fix them.
Reporting and collaboration
Track and report the agreed KPIs for your products and regions using Search Console, AI-visibility tools and analytics. Recommend next steps, not just numbers.
Represent SEO in product and regional planning, so search insight shapes roadmaps instead of reacting to them.
Partner with Content, Product, Product Marketing, Demand Gen, Design, Web, Paid and PR.
Support the SEO Director in training internal and external stakeholders on AI-search best practices.
Execute global SEO initiatives in your area and share what you learn with the team.
Prioritise your backlog by impact versus effort. When a request does not fit SEO priorities, push back with a reasoned case.
What you will need
Must-have
3+ years of full-stack SEO (content and technical), with clear examples of organic growth you drove.
Hands-on experience optimising for AI search surfaces (AI Overviews, ChatGPT search, Gemini, Claude and others) and tracking brand visibility in them.
A strong technical toolkit: schema.org / JSON-LD, Core Web Vitals, hreflang, llms.txt and robots controls, markdown page…