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PayJunction is seeking a Director of Marketing to rebuild PayJunction's account-based marketing engine end to end: the accounts we target, the content that converts them, and the team that delivers it across our automotive and veterinary verticals.
Why PayJunction?
PayJunction is relentless and emphatical about helping others. We exist to drive the success of our partners. Specifically, the developers who connect to us, businesses who process payments through us, and all of our team members who work with us at PayJunction.
We believe dreams inspire people to start a business, and others to partner with them. While building dreams, entrepreneurs and business professionals will face many challenges along the way. We believe great partners can make all the difference.
We are your dream partner.
Your success is our success.
Our dream is to help you realize yours.
We exist to drive the success of our partners. We do this by fundamentally changing the way you transact with others. We just happen to make great payment systems. If you love helping others succeed, in a culture that celebrates perfecting your craft, consider partnering with us.
Location
PayJunction takes a Flex First approach to work environments. This means that our team members can choose to work from our Santa Barbara office or remotely from home. We ensure that everyone has the resources and equipment to work where they feel most productive. We trust our teams to make the best decision for their work environment. All PayJunction employees must reside in one of the following states: CA, CO, CT, GA, IL, MA, MN, NC, NY, TX.
Mission
Our Marketing team’s mission is to own PayJunction's pipeline by turning market insight into measurable demand, leading every go-to-market motion from product inception through customer onboarding and expansion. This means running an account-based marketing engine that targets, warms, and converts the accounts Sales most needs to win, creating content and campaigns that land, convert, and perform rather than adding to the noise, delivering Sales deep, qualified pipeline coverage from warm, engaged, intent-qualified leads, and leading the annual planning process that aligns product launches, campaigns, and budget to revenue goals.
Vision
Our Marketing team's vision is to be the growth engine PayJunction's revenue plan depends on: every product launch lands with a market ready to buy, every campaign is judged against the pipeline it created, and Sales never wonders where its next deal is coming from.
Job Responsibilities
Own pipeline coverage for Sales, building and running the account-based marketing engine that selects, tiers, and warms the accounts Sales most needs to win.
Partner directly with Sales leadership on MQL definitions, routing, and lead quality, sitting in on sales calls to keep marketing accountable to pipeline that actually converts.
Set and enforce the bar for content and campaigns that are specific, credible, and convert without ever reading as spam, personally editing high-stakes assets before they ship.
Build a repeatable campaign process from brief through measurement, sequencing outreach so accounts warm up rather than get blasted, and retiring plays that stop producing pipeline.
Lead the quarterly and annual planning process, aligning product launches, campaigns, and budget to revenue goals, and keep every launch backed by a go-to-market plan well ahead of ship date.
Own marketing operations, reporting, and the intent and signal data stack, keeping scoring, routing, and attribution current and turning buying signals into triggered account plays.
Assess and rebuild the marketing team around the account-based motion, hiring and coaching toward the standard this seat demands.
Own positioning and competitive narrative for the product portfolio, equipping Sales with battlecards and proof points and feeding market insight back to…