The Associate Fellows Marketing Manager's key responsibilities include supporting the implementation of trainee pathways for physicians in training, coordinating ongoing engagement and touchpoints at medical society and Medical Education meetings, and assisting with the transition of graduating trainees to the appropriate field-based sales representatives to ensure continuity of engagement and support.
The Associate Fellows Marketing Manager will support the Fellows Marketing Manager in the execution and coordination of marketing initiatives and programs for vascular fellows and integrated residents. This role will collaborate with fellows, integrated residents, program directors, Penumbra speakers, the field-based sales force, medical societies, and Medical Education team to help assess trainee needs and support the effectiveness of educational programs and resources.
What You’ll Work On
• Support implementation of strategies and plans for targeted physicians in training engagement programs designed to introduce trainees to Penumbra as a company, Penumbra technologies, and medical education events.
• Support strategies and execute programs to encourage/improve/maintain engagement with academic institutions responsible for producing fellows.
• Have a clear understanding of the three primary specialties and training objectives and priorities in procedural focuses and institutional preferences as it relates to educational curriculum.
• Help maintain an organized trainee database including institution details and placement following graduation to ensure proper hand-offs at a local level. Coordinates information and follow-up with sales as needed
• Collaborate with the medical education team to help drive and execute fellows and physician customer medical education programming.
• Identify opportunities to develop physicians in training.
• Support downstream execution of fellows and integrated resident focused and physician engagement initiatives.
• Be an expert in procedural knowledge, messaging and collateral that is relevant to trainee engagement and physician customer programs.
• Be an expert in clinical data related to the particular disease state and stay current with data to incorporate into messaging.
• Support the vascular marketing team liaison to identify, organize, and help execute tradeshows, conferences, symposiums, hands-on and other meetings events.
• Utilize analytic methods to establish / evaluate all related activities, including analysis and recommendation of new opportunities, and adapt processes and strategies, as necessary.
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.
• Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company.
• Ensure other members of the department follow the QMS, regulations, standards, and procedures.
• Perform other work-related duties as assigned
What You Contribute
• Bachelor's degree with 5+ years of experience, or equivalent combination of education and experience
• 3+ years of experience in Medical device field-based role and/or marketing
• Knowledge of various training pathways for Vascular Surgery, Interventional Radiology and Interventional Cardiology
• Experience developing and executing strategic customer initiatives and growth plans.
• Sales, marketing and/or market development experience.
• Strong team player who can incorporate input from others and generate consensus through inclusion.
• Must be able to thrive in a fast-paced and dynamic team-based environment.
• Ability to speak up when important information or questions must be raised and act when issues must be addressed.
• Strong and creative thinker who is intellectually curious. Sound decision-making capabilities.
• Good organizational skills and ability to meet tight deadlines in an environment of competing priorities.
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