Job Description – Junior / Mid-Level SEO Specialist
Job Title: Junior / Mid-Level SEO Executive / SEO Specialist
Experience: 1–4 Years
Job Location: Bangalore, Karnataka
Employment Type: Full-Time
Department: Digital Marketing / Search Engine Optimization
Qualification: Bachelor's Degree in Marketing, Business Administration, Computer Science, Communications, or related field
Job Summary
We are looking for a motivated, analytical, and results-driven Junior / Mid-Level SEO Specialist to join our digital marketing team. The ideal candidate should have hands-on experience in Search Engine Optimization (SEO), keyword research, on-page optimization, technical SEO, link building, and website performance analysis.
The candidate will be responsible for implementing effective SEO strategies to improve website visibility, increase organic traffic, enhance search engine rankings, and generate qualified leads.
The role requires collaboration with content writers, web developers, designers, and marketing teams to execute SEO campaigns aligned with business objectives.
Key Responsibilities
On-Page SEO
Conduct keyword research to identify relevant, high-performing search terms.
Optimize website pages, blogs, landing pages, and product pages for search engines.
Create and optimize meta titles, meta descriptions, headings, and URL structures.
Implement internal linking strategies to improve website navigation and SEO performance.
Optimize content based on search intent, keyword relevance, and user experience.
Identify and resolve duplicate content and keyword cannibalization issues.
Support image optimization, alt text implementation, and structured content formatting.
Collaborate with content teams to develop SEO-friendly articles and website content.
Off-Page SEO
Assist in developing and executing ethical link-building strategies.
Identify relevant backlink opportunities through outreach and digital PR.
Conduct competitor backlink analysis.
Monitor backlink quality and identify potentially harmful links.
Support brand visibility through relevant external content placements.
Track off-page SEO performance and domain authority indicators.
Technical SEO
Conduct regular website SEO audits.
Identify and report crawl errors, broken links, redirects, and indexing issues.
Monitor website performance using Google Search Console.
Support optimization of Core Web Vitals and page loading speed.
Assist with XML sitemaps, robots.txt, canonical tags, and structured data.
Collaborate with developers to resolve technical SEO issues.
Ensure website pages are mobile-friendly and accessible to search engines.
Monitor search engine indexing and website crawlability.
SEO Analytics & Reporting
Track organic traffic, keyword rankings, impressions, and click-through rates.
Analyze website performance using Google Analytics 4 (GA4).
Prepare weekly and monthly SEO performance reports.
Monitor competitor rankings and identify new optimization opportunities.
Evaluate landing page performance and organic conversions.
Recommend SEO improvements based on performance data.
Track SEO campaign progress against defined business goals.
Required Skills
Good understanding of on-page, off-page, and technical SEO.
Experience conducting keyword research and competitor analysis.
Knowledge of Google Search Console and Google Analytics 4.
Familiarity with SEO tools such as SEMrush, Ahrefs, Moz, or Ubersuggest.
Understanding of meta tags, heading structures, internal linking, and URL optimization.
Basic knowledge of HTML and CSS.
Familiarity with website crawling and indexing concepts.
Understanding of backlink analysis and ethical link-building techniques.
Ability to optimize blogs, landing pages, and website content.
Strong analytical and problem-solving abilities.
Good written and verbal communication skills.
Ability to manage multiple SEO tasks and meet deadlines.
Preferred Skills
Experience with WordPress or other content management systems.
Familiarity with Screaming Frog SEO…