Job Title: Marketing Executive / Junior Marketing Executive
Department: Marketing / Sales & Marketing / Business Development
Experience: 0–1 Year (Freshers Can Apply)
Employment Type: Full-Time
Job Location: Bangalore, Karnataka
Qualification: BBA / B.Com / BA / B.Sc. / MBA / PGDM / Any Graduate
Job Summary
We are looking for an enthusiastic, creative, and results-oriented Marketing Executive (Fresher) to join our Marketing team in Bangalore.
The candidate will be responsible for supporting marketing campaigns, conducting market research, generating leads, coordinating promotional activities, managing digital marketing initiatives, and contributing to brand awareness and business growth.
The ideal candidate should possess strong communication skills, creativity, analytical thinking, basic marketing knowledge, and a willingness to learn modern marketing strategies and tools.
Key Responsibilities
1. Marketing Campaigns & Promotions
Assist in planning and executing online and offline marketing campaigns.
Support promotional activities to increase brand awareness and customer engagement.
Coordinate with internal teams to implement marketing initiatives.
Help prepare marketing presentations, promotional materials, and campaign reports.
Monitor campaign activities and provide regular progress updates.
2. Digital Marketing & Social Media
Assist in managing company social media platforms such as LinkedIn, Instagram, Facebook, and X.
Support the creation and scheduling of social media posts.
Coordinate with content writers and designers for marketing creatives.
Monitor social media engagement and audience interactions.
Assist in implementing email marketing and digital promotional campaigns.
Stay updated with digital marketing trends and best practices.
3. Market Research & Competitor Analysis
Conduct market research to identify potential customers and business opportunities.
Analyze competitor products, services, and marketing strategies.
Collect and organize market information and customer insights.
Assist in identifying industry trends and target audience preferences.
Prepare basic market research reports and competitor analysis summaries.
4. Lead Generation & Business Development Support
Identify prospective customers through online research and professional networking platforms.
Assist in generating and qualifying marketing leads.
Maintain prospect databases and lead tracking sheets.
Support email outreach and follow-up activities.
Coordinate with sales teams to share qualified leads and customer information.
Assist in scheduling product demonstrations and introductory meetings.
5. Content & Brand Communication
Support the development of marketing content for websites, blogs, brochures, and social media.
Assist in drafting promotional emails, captions, and marketing messages.
Ensure consistency in brand communication across marketing channels.
Coordinate with designers for brochures, presentations, and campaign materials.
Contribute creative ideas for marketing campaigns and brand promotions.
6. Customer Engagement & Relationship Management
Communicate with potential customers through email, phone, and digital platforms.
Respond to basic product and service inquiries.
Assist in maintaining customer and prospect relationships.
Collect customer feedback and share insights with relevant teams.
Support customer engagement and retention initiatives.
7. Marketing Reporting & Performance Tracking
Maintain marketing activity trackers and campaign reports.
Monitor basic metrics such as reach, engagement, leads, and conversions.
Prepare weekly and monthly marketing performance summaries.
Assist in evaluating campaign effectiveness.
Recommend improvements based on campaign results and customer feedback.
Required Technical & Functional Skills
1. Marketing Fundamentals
Basic understanding of marketing principles and strategies.
Knowledge of branding, promotion, and customer segmentation.
Familiarity with the marketing funnel and lead…