Job Description – Marketing Head
Job Title: Head of Marketing / Marketing Head
Experience: 8–12 Years (Preferred)
Job Location: Bangalore, Karnataka
Employment Type: Full-Time
Department: Marketing & Business Growth
Qualification: Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or related field; MBA in Marketing preferred
Job Summary
We are looking for an experienced, strategic, and results-driven Marketing Head to lead our marketing operations, brand positioning, digital marketing initiatives, and business growth strategies.
The ideal candidate should have strong expertise in marketing strategy, brand management, lead generation, performance marketing, content marketing, and team leadership.
The Marketing Head will be responsible for developing and executing comprehensive marketing plans, increasing brand awareness, generating qualified business leads, improving customer engagement, and supporting the organization's revenue growth objectives.
Key Responsibilities
Marketing Strategy & Planning
Develop and implement comprehensive marketing strategies aligned with organizational goals.
Define annual and quarterly marketing objectives, budgets, and performance targets.
Identify market opportunities, customer segments, and emerging industry trends.
Conduct competitor analysis and market research to strengthen brand positioning.
Develop go-to-market strategies for new products, services, and business initiatives.
Work closely with senior management to align marketing initiatives with business objectives.
Digital Marketing & Lead Generation
Lead digital marketing activities across SEO, SEM, social media, email marketing, and paid advertising.
Develop effective B2B and B2C lead generation strategies based on business requirements.
Manage performance marketing campaigns through Google Ads, LinkedIn Ads, and other relevant platforms.
Optimize marketing funnels to improve lead quality and conversion rates.
Oversee website optimization, organic traffic growth, and digital customer acquisition.
Implement marketing automation and CRM-based lead nurturing campaigns.
Brand Management & Communication
Develop and maintain a strong and consistent brand identity.
Oversee content marketing, blogs, case studies, newsletters, and promotional campaigns.
Manage corporate communication, public relations, and brand reputation.
Ensure consistency in messaging across all marketing channels.
Plan and execute product launches, promotional activities, webinars, and industry events.
Strengthen the organization's market presence through thought leadership initiatives.
Team Leadership & Collaboration
Lead, mentor, and manage the marketing team.
Assign responsibilities, monitor performance, and establish team KPIs.
Collaborate with sales, business development, product, and customer success teams.
Coordinate with external agencies, creative partners, and marketing vendors.
Encourage innovation, creativity, and data-driven decision-making.
Ensure timely execution of marketing campaigns and strategic initiatives.
Marketing Analytics & Performance
Monitor campaign performance, lead generation, customer acquisition costs, and return on investment.
Analyze marketing data to identify opportunities for improvement.
Prepare marketing performance reports and present insights to leadership.
Manage marketing budgets and optimize resource allocation.
Track customer acquisition, conversion rates, and pipeline contribution.
Continuously improve marketing strategies based on measurable business outcomes.
Required Skills
Strong knowledge of strategic marketing and brand management.
Proven experience in digital marketing and performance marketing.
Expertise in SEO, SEM, social media marketing, and content marketing.
Strong understanding of lead generation and customer acquisition strategies.
Experience developing and executing go-to-market strategies.
Knowledge of CRM systems and marketing automation tools.
Excellent leadership and team…