Job Description – User Acquisition Manager
Job Title: User Acquisition Manager
Experience: 3–6 Years
Job Location: Bangalore, Karnataka
Employment Type: Full-Time
Department: Growth Marketing / Digital Marketing
Qualification: Bachelor's or Master's Degree in Marketing, Business Administration, Communications, or related field; MBA preferred
Job Summary
We are looking for an experienced, analytical, and results-driven User Acquisition Manager to join our growth marketing team. The ideal candidate should have strong expertise in digital marketing, performance marketing, user acquisition strategies, campaign optimization, and conversion rate optimization.
The candidate will be responsible for developing and executing effective user acquisition strategies to attract new users, increase platform registrations, improve conversion rates, and drive sustainable business growth.
The User Acquisition Manager will collaborate with marketing, product, sales, and analytics teams to optimize acquisition channels, manage marketing budgets, and improve overall customer acquisition performance.
Key Responsibilities
User Acquisition Strategy
Develop and execute user acquisition strategies aligned with business growth objectives.
Identify and evaluate new customer acquisition channels and opportunities.
Plan and manage user acquisition campaigns across paid and organic marketing channels.
Develop strategies to increase website traffic, application downloads, registrations, and active users.
Conduct market research and competitor analysis to identify growth opportunities.
Define target audiences, customer personas, and acquisition funnels.
Collaborate with product and marketing teams to improve user onboarding and activation.
Monitor acquisition trends and optimize strategies based on performance data.
Performance Marketing & Campaign Management
Manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
Optimize campaigns to improve cost per acquisition (CPA), cost per lead (CPL), and return on advertising spend (ROAS).
Develop and execute remarketing and retargeting campaigns.
Conduct A/B testing of advertisements, landing pages, and campaign creatives.
Monitor advertising budgets and allocate resources to high-performing channels.
Collaborate with content and design teams to create conversion-focused marketing campaigns.
Identify opportunities to improve campaign performance and user engagement.
Ensure efficient utilization of marketing budgets.
Conversion Optimization & Growth
Analyze the complete user acquisition funnel, from initial engagement to registration and activation.
Identify conversion barriers and recommend improvements.
Work with product and UI/UX teams to optimize landing pages and onboarding experiences.
Implement growth experiments to improve user acquisition and activation rates.
Develop referral, partnership, and organic acquisition initiatives.
Monitor user behavior and identify opportunities for improving conversion rates.
Support lifecycle marketing initiatives to improve early-stage user engagement.
Analytics & Reporting
Track user acquisition metrics using Google Analytics 4, CRM systems, and marketing analytics platforms.
Monitor acquisition costs, conversion rates, user registrations, and activation metrics.
Prepare weekly and monthly acquisition performance reports.
Analyze campaign performance and provide actionable recommendations.
Track marketing attribution and evaluate channel effectiveness.
Present growth insights and campaign results to management.
Forecast acquisition targets and recommend budget allocations.
Required Skills
Strong understanding of user acquisition and growth marketing strategies.
Hands-on experience in performance marketing and paid advertising.
Knowledge of Google Ads, Meta Ads, and other digital advertising platforms.
Experience with Google Analytics 4 and conversion tracking.
Understanding of customer acquisition cost (CAC), CPA, CPL, and…