ROLE SUMMARY
Brand Marketing & Standards (BM&S) is the team within Pfizer’s Chief Marketing Office (CMO) that sets standards and delivers exceptional customer experiences across three disciplines: unbranded go-to-market (GTM) strategy and execution across Pfizer’s therapeutic areas, consumer and healthcare professional (HCP) marketing for Pfizer digital experiences, and the operations that power the BM&S engine. Ultimately, BM&S is responsible for delivering customer experiences that drive business impact.
Within BM&S, the Operations & Integration team keeps the marketing engine aligned, resourced, and accountable to measurable results.
The Director, BM&S Performance Lead owns the performance measurement discipline for all BM&S initiatives, including the KPI framework and taxonomy, dashboards and scorecards, and the synthesis of data, performance, and impact metrics from across the organization into a consistent, leadership-ready view of marketing effectiveness. This colleague will work alongside the various metrics leads across Media Performance, Global Commercial Analytics, Market Research Excellence to aggregate disparate BM&S data. Reporting to the Senior Director, BM&S Operations Integration Lead, the Director also partners daily with go-to-market (GTM) and digital experience, Pfizer Brand, and Product brand marketers to demonstrate marketing impact, identify opportunities to improve performance, and ensure BM&S decisions are grounded in consistent, credible data. The role is based in New York, NY.
ROLE RESPONSIBILITIES
Performance Reporting Ownership — Own BM&S performance reporting by aggregating data, performance, and impact metrics from across relevant teams into dashboards and scorecards that create a single source of truth for BM&S leadership decision-making.
KPI Framework Management — Establish and govern KPI definitions and taxonomy with GTM and ecosystems teams, ensuring BM&S uses consistent, comparable, and business-relevant measurement across campaigns, platforms, and therapeutic-area portfolios.
Analysis and Insight — Analyze aggregated campaign and platform performance data to diagnose drivers of performance, identify risks and opportunities, and deliver actionable optimization recommendations to portfolio teams, Product brand marketers, and BM&S leadership (in close partnership with Media performance, Global Commercial Analytics and Market Research excellence).
Data Partnerships — Partner with media, analytics, internal data teams, and Product brand marketers to align existing reporting inputs, data feeds, and measurement approaches, reducing fragmentation and ensuring BM&S performance reporting is reliable, scalable, and decision-ready.
Reporting Cadence — Lead the monthly and quarterly BM&S performance review cadence, preparing leadership-ready reporting, synthesizing cross-portfolio implications, and flagging risks, decisions, and optimization opportunities early.
Performance Storytelling — Translate complex performance data into clear narratives, implications, and recommended actions for senior leaders and cross-functional partners.
BASIC QUALIFICATIONS
Bachelor's degree with 8+ years, or MBA/MS with 7+ years, of experience in marketing analytics, performance marketing, marketing measurement, or commercial performance strategy, including experience influencing business decisions through data-driven insights.
Demonstrated record of building marketing dashboards, scorecards, or measurement frameworks in complex, matrixed organizations with multiple stakeholder groups.
Proficiency with analytics and business-intelligence tools, including dashboarding, web analytics, media analytics, and performance reporting platforms.
Experience translating campaign and platform data into actionable recommendations that improve marketing effectiveness, inform investment decisions, and shape stakeholder priorities.
Demonstrated ability to communicate complex performance findings clearly to senior leaders, including the…