Role Summary
This is an exciting opportunity to join the Pfizer Dermatology franchise within Specialty Care. Pfizer Dermatology has 2 on-market products and a new indication expected next year. LITFULO, launched in 2023, is an oral JAK inhibitor indicated for Alopecia Areata (AA). CIBINQO, launched in 2022, is an oral JAK inhibitor indicated for moderate-to-severe Atopic Dermatitis (AD).
Pfizer Dermatology is seeking a franchise-level Regional Brand Activation Director. The Regional Brand Activation Director is a critical field-based role within Pfizer’s Dermatology Franchise, responsible for executing brand marketing strategies that enhance brand awareness, drive market penetration, and support business growth. Reporting to the HQ Education & Engagement Team Lead, the colleague will work in alignment with Brand Marketing and collaborate with Professional Relations, Sales, Market Access, Commercial Operations, and Field Medical to develop and implement marketing initiatives tailored to the unique dynamics of each region. This role ensures alignment with Pfizer’s national brand strategies while working locally to optimize impact within the dermatology space.
Key Responsibilities
Regional Marketing Strategy & Execution
Develop and execute regional marketing plans aligned with Pfizer’s national dermatology brand strategy while addressing local market dynamics and customer needs.
Conduct regional market analysis to identify emerging trends, competitive activity, and customer insights that inform business decisions.
Support local brand marketing tactics, peer-to-peer education programs, and patient initiatives to enhance brand visibility.
Optimize regional marketing budgets, ensuring efficient allocation of resources for maximum impact based on brand strategy
Field Sales & Market Access Collaboration
Partner with Pfizer Dermatology Sales Teams to enhance execution of regional marketing initiatives and optimize sales force effectiveness.
Support pull-through of national marketing strategies, customizing materials for regional implementation.
Align with Market Access teams to support payer and formulary initiatives, ensuring regional market challenges are addressed through marketing efforts.
Develop and distribute region-specific marketing materials and insights to support Pfizer’s sales objectives and ensure brand messaging consistency.
Congress & Event Strategy
Conduct annual assessment of regional congress recommendations based on brand strategy
Lead regional execution of Pfizer’s national dermatology congress and conference strategy, ensuring strong brand presence and engagement.
Identify and coordinate regional sponsorship opportunities, including professional society meetings, dermatology educational programs, and local conferences.
Collaborate with national marketing teams to execute product theaters, symposiums, and educational programs for dermatology healthcare professionals.
Cross-Functional Collaboration & Business Insights
Provide regional business insights to inform national marketing strategy, ensuring Pfizer remains competitive in the dermatology space.
Partner with Medical Affairs, Sales, and Public Affairs to ensure cross-functional alignment in regional marketing execution.
Monitor and analyze marketing effectiveness, leveraging key performance indicators (KPIs) to measure success and refine strategies.
Qualifications & Experience
Bachelor’s degree required; advanced degree preferred.
Minimum of 8+ years of experience in pharmaceutical or healthcare sales or marketing, with a strong background in regional execution, or product launches.
Proven ability to develop and implement regional marketing strategies tailored to local market conditions.
Strong understanding of the dermatology landscape, competitive market dynamics, and key stakeholders.
Experience working in a cross-functional environment, collaborating with Sales, Market Access, and Medical Affairs.
Ability to analyze market data, identify insights, and…