ROLE SUMMARY
As a function in the Global Commercial Analytics (GCA) division within Pfizer, Integrated Insights & Strategy plays a critical role to enable Pfizer’s commercial brand strategy. This team functions as internal consultants and brand strategists that partner with commercial and cross-functional leaders, activating data driven problem solving in a way that the business can execute to drive impact and unlock value.
The IIS Senior Manager is accountable for the delivery of high quality and impactful strategic business decision support to business leaders in the UK. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. The role serves as the primary relationship manager to the Commercial leaders in the UK.
The IIS Senior Manager is accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep TA expert, capable business analyst, agile project manager, and a proactive thought partner.
As the Senior Manager, the scope will encompass multi-brand project leadership and ownership, OnePfizer SPOC responsibilities liaising with above country stakeholders where relevant, acting as a peer coach to the IIS Managers in the team, while also being the country’s IIS lead’s right hand and surrogate when required. The IIS Senior Manager can also be acting as a thought partner for the other Managers in the team guiding them on the direction and potentially be involved also in above-market projects/responsibilities.
ROLE RESPONSIBILITIES
Reporting to the UK IIS Lead, the IIS TA Lead will serve as the analytics expert to Marketing and Sales teams in the UK. The successful candidate should expect to be working across portfolio demands, influencing country and above country stakeholders, and to be representing the IIS function and the country IIS lead when necessary. Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
Proactively identify the need for resources/capabilities to deliver against analytic priorities
Performance Management/Forecasting/Operating Plan Support
Proactively assess portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
Create and manage budgets associated with assigned activities
Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
Share market and TA knowledge with other GCA teams to ensure…