- Pay
- $215–358k
- Where
- New York City, NY · Lake Forest, IL · Cambridge, MA · Groton, CT · Collegeville, PA
- Level
- Senior
ROLE SUMMARY
Pfizer is committed to delivering world-class digital medical capabilities to enable enhanced engagement with healthcare professionals for improved patient outcomes. As the healthcare communications and technology landscape in the Pharma industry evolves, the Medical Channel Excellence team focuses on optimizing engagement with healthcare providers across digital channels and platforms, driving improved education, clinical/business decision making, and allowing timely health information to close care gaps. Through innovative digital channels and platforms alongside medical insights, the team will optimize existing channels and identify new ones, ensuring seamless integration while staying at the forefront of digital capabilities.
The Senior Director, Integrated Medical Media Strategy will report to the Medical Channel Strategy and Engagement Lead and will be instrumental in leading integrated media strategy at the Pfizer enterprise Medical Affairs level across US Medical Affairs and the Pfizer Research Division Chief Medical Office. This leader will partner cross functionally to manage media strategy in support of Pfizer brands data dissemination and scientific communication topics, aligned with medical strategies. They will bring leadership and a deep understanding of the intricacies of medical digital engagement strategies for priority brands with experience in both scientific communication strategy and performance media. This person will partner closely with other key stakeholders within Medical Affairs, as well as the CMO, to drive a robust, data-driven, and highly strategic approach that moves the needle for Pfizer as a leading healthcare and patient-first organization.
The Senior Director, Integrated Medical Media Strategy is responsible for defining the integrated media strategy for the Pfizer Medical Affairs brands and will play a lead role in supporting media-driven data dissemination approaches. This leader will partner closely with the media agency and other key constituents in the Medical Affairs organization to develop Medical-specific audience-centric, insight-driven media strategy and tactical plans across media channels, aligned with the medical strategy. The ideal candidate is a results-driven leader with a focus on helping to transform the Medical Affairs organization to steward medical engagement excellence and deliver measurable Medical impact within the US market.
In this role, the Senior Director, Integrated Medical Media Strategy must leverage strong cross-functional leadership abilities to collaborate effectively with various key business partners. While the primary focus of the role will be on medical brand media strategy, this role will also be responsible for managing the overarching medical paid media operations for Pfizer Medical Affairs. To be successful in this role, the candidate will seek cross-stakeholder insights and perspectives from and collaborate with the following teams:
Lead communication and planning for Medical Media Agency and any external agencies supporting Pfizer Medical Affairs, working closely together to incorporate Medical Affairs-specific media best practices
Lead the development of a media strategy that aligns with Medical digital programs requiring increased visibility in collaboration with senior members of the US Medical Affairs and MEI leadership teams
Design and advance media strategies that drive high-profile digital medical initiatives in collaboration with senior leaders from US Medical Affairs and the MEI leadership teams to Leverage insights from One-Med CRM, social listening, and other intelligence sources to craft highly impactful audience strategy
Inform media mix decision-making strategy through partnerships with Medical Analytics to action insights from performance metrics and medical impact modeling
Collaborate with CMO Media counterparts (Performance Media, Earned & Partnership Media) to support strategy and activation across paid, owned and…