VYNDAMAX (tafamidis) is one of Pfizer's largest and most strategically significant U.S. brands, serving as the anchor brand within Specialty Care. Its landmark launch in transthyretin amyloid cardiomyopathy (ATTR-CM) established Pfizer as the leader in ATTR-CM. Midway through its lifecycle, Vyndamax faces two in-market competitors – one approved in November 2024 and the other in March 2025. Positioning VYNDAMAX for continued category leadership is critical to Pfizer, and sustained performance will demand rigorous strategic planning, flawless operational execution, and disciplined investment management.
The Vyndamax HCP Marketing Director Secondment is an exciting 12-month opportunity for an experienced, agile, and science-loving individual to lead marketing initiatives at a crucial time for a Pfizer priority brand. During the secondment, this role will play a vital part in maintaining and growing Vyndamax’s position as first-line therapy. The HCP Marketing Director will lead the strategy, development, and execution of high-impact HCP marketing initiatives. They will work closely with cross-functional partners to translate scientific data, customer insights, and competitive intelligence into innovative tactics.
This role will report to the Vyndamax HCP Lead for the duration of the 12-month secondment.
Key Responsibilities
Own strategy and development of field-facing promotional resources for treating cardiologists
Lead new and evolved marketing pieces e.g., digital sales presentation and clinical compendium
Monitor new scientific publications, conduct strategic evaluation for commercial promotion, and guide any RC/BURC CFL discussions
Innovate HCP marketing strategies to meet brand needs in a dynamic competitive environment
Monitor business performance and identify opportunities to accelerate growth, improve customer engagement, and strengthen competitive positioning
Define strategic priorities and investment recommendations for treating cardiologists for the current and upcoming planning cycles, based on market dynamics, customer insights, and competitive intelligence
Partner with the sales team to gather feedback and implement recommendations. Chair strategy forums as needed.
Lead treater-focused content development for national sales meetings
Support HCP tactical plan development
Influence and align senior cross-functional partners, including medical, RC, analytics, and customer-facing colleagues, to ensure seamless execution
Foster a collaborative agency partnership, oversee project timelines, and manage budgets to ensure timely and efficient execution
Exhibit agility in navigating unknowns and executing under demanding timelines in a fast-paced, competitive setting
Maintain a patient-centered approach to all marketing strategies and tactics, ensuring alignment with Pfizer’s commitment to improving patients’ lives
Ensure a smooth transition into and out of the role, including onboarding, documentation of plans and status, and handover to the returning or incoming team member
Qualifications
Bachelor’s degree required; MBA or advanced degree preferred.
Oncology, rare disease, cardiology, or specialty care experience preferred
8+ years of experience in the pharmaceutical, healthcare, or strategic consulting industries.
Ability to ramp up quickly on a complex, competitive brand and deliver results within a 12-month timeframe
Proven ability to connect data with promotion
Previous experience in US marketing, with a proven track record of success in highly competitive markets.
Strong business acumen with excellent written and verbal communication skills.
Able to execute in the face of ambiguity or change, take accountability for business challenges, think strategically, and tackle complex problems.
Effective listening and communication skills – gathers input from key stakeholders and gains alignment.
Ability to navigate internal organization/processes.
Adaptable and flexible with work; ability to work with multiple teams at the…