Job Location
ROTTERDAM OFFICE
Job Description
Passionate about growing brands through creators, culture and conversation? Join us as we take this capability to the next level at P&G.
We’re building a new Influencer & Community team within our Brand Management organization and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations. We are looking for multiple influencer & community managers that would to contribute to the growth of our P&G brands like Ariel, Dreft, Gillette, Braun, Oral-b and Pampers.
Overview of the role:
As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution : from insight generation and talent selection to content delivery and performance optimization . You are driving brand relevance, trust, and measurable impact across P&G’s portfolio.
Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram and YouTube.
Working closely with Media, Brand and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform.
This is a strategic ánd hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth.
What you’ll do:
Influencer & Creator Strategy & Execution
Design locally relevant influencer, KOL or expert campaigns with the brand teams
Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimization
Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)
Build and manage relationships with creators and agencies
Community Engagement & Advocacy
Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy
Monitor sentiment, manage risks and escalate issues where required
Develop and maintain community guidelines, response frameworks, and escalation protocols
Drive UGC and advocacy programs, encouraging participation and amplifying consumer voices
Content & Social Ecosystem Integration
Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem
Identify high-performing content for cross-channel amplification (organic + paid)
Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed
Social Listening, Trends & Insights
Monitor social conversations, trends, and competitor activity
Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights
Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams
Governance, Compliance & Best Practices
Ensure all content and partnerships align with brand guidelines, platform best practices, and local advertising regulations
Provide guidance to internal teams and creators on disclosure and compliance standards
What we offer you:
Meaningful work from Day 1: From Day 1, you’ll have the opportunity to contribute to impactful work, bring your experience and fresh perspective, and make a real difference in a business that reaches consumers every day.
Continuous Development & Empowering Culture: At P&G, we offer a career, not just a job. You’ll be supported through continuous learning, a varied career path, and the opportunity to work alongside inspiring people in a culture where ownership, collaboration, inclusion, and personal growth are encouraged.
Competitive Compensation and Benefits: P&G takes a Total Rewards…