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Responsible for ensuring the Championship achieves its corporate hospitality and ticket sales revenue, quality of service, and profitability objectives established by the PGA of America and Host Club. Lead the fulfillment of ticket sales, marketing, and promotional strategy for the Championship, while working closely with the Championship local/regional Media/Public Relations agency of record. Assist with Club and Community relations where requested by Championship Director. In addition, this position assists the Championship Sales Committee and Corporate Hospitality Sales/Service Staff in the direct sales and servicing of Corporate Hospitality packages and other Championship assets.
RESPONSIBILITIES (Specific areas of responsibility include but are not limited to):
Develop and implement marketing and promotions campaigns, along with the Championship Director, and/or PGA contracted marketing agencies, to enhance Championship sales and overall multi-channel marketing strategies.
Work with Creative Services to manage the fulfillment of all channel marketing assets for the Championship.
Liaise with local organizations such as the local PGA Section, local Convention & Visitors Bureau, and various other organizations to create and activate approved sales initiatives and promotional campaigns.
Development and activation of approved local corporate partnerships to grow both quality and quantity of ticketing database, and ultimately sales from it.
Direct and assist in engaged communication to Corporate Hospitality/Club Member/Ticket Holders on e-newsletters and other communications to keep guests completely informed on all aspects of the event including procedures, event schedules, spectator information, and on-site amenities.
Assist in the strategy development and implementation on a local level approved social media efforts for the Championship.
Manage local and regional media relations efforts in conjunction with the Championship Director and PGA Communications/Media Relations team.
Assist in the day-to-day reporting of the championship ticketing system for tracking up-to-date ticket orders.
Maintain and provide Championship Director with regular updates on all multi-channel marketing plans, activations, ticket sales, etc.
Work with the Championship Director to achieve the Championship’s revenue goals and to ensure that all multi-channel marketing and sales spending limits are not exceeded.
In conjunction with the Corporate Hospitality Sales staff Identify companies in the local and regional market who are possible new clients.
Assist the Corporate Hospitality Sales/Services staff with all steps in the sales and services process by coordinating production of sales collateral, sending mass mailings to potential and current customers, sending/receiving letters of intent, contracts, collecting payments, sending gifts and invitations, etc.
Serve as the primary administrative on-site contact for all Club Member ticket purchasers and assigned corporate clients.
Respond to consumer inquiries and requests for assistance. Answer day-to-day operational and administrative questions.
Make sales appointments with corporate prospects, including setting up sales calls and mailing correspondence and sales materials. Respond to public inquiries and requests for information and offer course tours.
Coordinate and support all on-site corporate hospitality special events (i.e. Corporate Hospitality Launch, Corporate Cup, and Ticket Distribution).
Work closely with various staff at PGA Frisco (Ticket Center, Integrated Marketing, PGA Interactive, Promotions, Media, etc.) in order to ensure compliance with PGA guidelines.
Work in conjunction with the Corporate Hospitality Sales/Service Staff…